Auto Special: FAW-Volkswagen works to stay on top
By Li Fusheng | China Daily | Updated: 2014-07-28 20:37
FAW-Volkswagen is the envy of most automakers in China: it is one of the most recognizable auto brands, a long-standing top three player by sales volume and, more importantly, it does not rest on its laurels.
"We worked for more than 20 years to get there and I guess now the most challenging part for us is to stay in the top category as our competitors will not simply sit there applauding our achievement," said Stephan Woellenstein, executive vice-president of FAW-VW Sales Company.
One of the many moves that FAW-Volkswagen adopted to consolidate its position was to adapt to the habits of young people who account for more than 50 percent of the FAW-VW's customers.
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