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    Beijing coffee shop brews a unique business model

    By Lan Lan | China Daily | Updated: 2014-08-14 07:20

    Equity crowdfunding promises to be the next big thing for Chinese startups, reports Lan Lan

    Does spending 300,000 yuan ($48,716) to become a share-holder in a coffee shop without any guarantee of earnings sound like a good idea? Perhaps not. But that's the deal that a group of China's shrewdest financiers recently made.

    The crowdfunded store in a traditional siheyuan (Chinese court-yard house), complete with gray tiles and painted rafters, will soon open in Beijing's "Wall Street" district, the Jinrongjie area comprised mainly of sky-scrapers housing the country's most prestigious financial institutions.

    Beijing coffee shop brews a unique business model

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