Innovation and brand-building key to challenge big competitors in the West

An increasing number of Chinese jewelry designers are starting to challenge the dominance of top Western luxury jewelry brands, which have continued to briskly open stores in China in the past few years.

From the Western-Chinese fusion style of Bao Bao Wan to more traditional Chinese brands like Chow Tai Fook, Chinese luxury jewelry has increasingly developed a culture-infused style adapting iconic Chinese images, giving it a distinctiveness that has drawn attention from around the world.