China CITIC Bank Corp Ltd and Uber Technologies Inc announced the launch of a co-branded credit card on Wednesday, taking the first step toward a strategic partnership globally.

Emil Michael, chief business officer of Uber, said CITIC Bank is their first partner globally to launch a co-branded credit card.

"CITIC Bank shares our commitment to innovation and to delivering the best possible customer service. They share our entrepreneurial drive, and they are innovators in the internet banking industry," he said.