Chinese electronics company TCL Corp was at CES on Wednesday with a plan to revive BlackBerry handsets knocked from the mobile phone throne by Apple and Google.

TCL is putting its market clout behind the design, manufacture and marketing of a new portfolio of BlackBerry smartphones, trusting that its solid position in the market will renew faith in the brand.

"What sells a product is confidence in your underlying capabilities and that there is a future," said Steve Cistulli, general manager for TCL Communication Technology Holdings Ltd of North America.