NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed.

From Missoni for Target to Versace for H&M and Kate Moss for Topshop, designers on both sides of the Atlantic have for years promoted limited-edition collections at affordable prices as an effective marketing strategy to widen brand recognition and win over new customers.

The hook-ups are beloved by style-savvy, fashion-forward shoppers whose expensive tastes are not always matched by fat wallets capable of dropping four if not five figures on a designer outfit.