British menswear brand Kent & Curwen is reinventing itself with a British soccer hero in the lead. Sun Yuanqing reports from Shanghai.

When it comes to men's style, there are few who are more convincing than David Beckham. Having modeled for Armani, designed for H&M and launched his own fragrance line, the former-footballer-turned-style icon is now carving out his own fashion territory with British menswear brand Kent & Curwen.

Beckham visited Shanghai earlier this week bringing the brand's latest collection to the city.