Inner Mongolia-based Chinese cashmere label expands overseas

The Chinese cashmere brand 1436, founded a decade ago, got its name from the fact that wool yarn is 14.5 microns thick and 36 mm long. Such cashmere fiber, the top standard in the world, is thinner than a quarter of hair's breadth. Only 2 grams of cashmere in every 1,000 grams meets such a standard.

In September last year, 1436 opened its first boutique abroad. It shared floor space with luxury brands at Hankyu department store in Osaka, Japan. It was the sole Chinese brand on the premises.