The head of French luxury label Longchamp outlines his ambitious plans to expand the blue-chip brand in China

For Jean Cassegrain, Longchamp is a way of life. As he looked back, some of his earliest memories were centered on the business founded by his grandfather in 1948.

Walking down memory lane, he recalled visits to the Longchamp workshops in western France and his grandmother's store on the Champs-Elysees in Paris.