US EUROPE AFRICA ASIA 中文
    Culture

    When will Chinese TV dramas play their part?

    By Bi Yantao ( chinadaily.com.cn ) Updated: 2016-04-05 10:29:10

    In this sense, South Korean TV dramas also owe their success to the effective implementation of Seoul's "culturally-oriented" national strategy. On the one hand, the South Korean government has implemented policies and pumped in funds for the development of the cultural sector. On the other, it has taken measures to introduce non-governmental capital to the sector.

    South Korea has also reframed its cultural industrial model and value chain, forging a "cultural industrial community" made up of the government, businesspeople and academic circles, which has helped establish a cultural pattern in which scriptwriters form the core of the series-making teams and TV dramas drive the development of related industries.

    The Chinese government, too, attaches great importance to the development of the cultural industry, but some outdated concepts of decision-makers in China's TV play section, their conservative management style and the generation gap between them and the audience at large, especially youths, prevent the vitality and energy of Chinese TV plays from being fully released. And TV dramas made under obsolete concepts cannot gain market favor.

    Scientific orientation and guidance have also contributed to the success of South Korean dramas. For example, South Korean cultural research institutions, subsidized by the government and businesses, are focused on studying the market for cultural competitions and offer data support for devising policies for the cultural industry, as well as for the changes it requires. These measures are like an effective guarantee for South Korean TV plays to realize their expected goal both at home and abroad.

    TV dramas have become a special cultural commodity in these times of ever-deepening market segmentation. To engage with and influence the specific groups in different countries or regions, TV plays must base their contents and marketing tactics specifically on subjects the targeted audiences like. This gives hope to Chinese people who love South Korean TV dramas that Chinese TV plays can also play a similar role in improving our national image among the international community.

    The author is a professor in communication studies at Hainan Tropical Ocean University, China.

    Previous Page 1 2 Next Page

     
    Editor's Picks
    Hot words

    Most Popular
     
    ...
    亚洲AV无码一区二区大桥未久| 久久精品无码专区免费青青| 久久久无码精品亚洲日韩蜜臀浪潮| 亚洲性无码一区二区三区| 亚洲va中文字幕无码久久| 亚洲VA中文字幕无码毛片| 精品久久久久中文字幕一区| 亚洲?V无码乱码国产精品| 日韩精品无码一区二区三区| 欧美日韩中文字幕在线看| 亚洲v国产v天堂a无码久久| 久久久久亚洲AV无码永不| 久久无码AV中文出轨人妻| 日韩三级中文字幕| 午夜不卡无码中文字幕影院 | 国产中文字幕在线免费观看 | 中文字幕在线看视频一区二区三区 | 国产亚洲?V无码?V男人的天堂 | 久久亚洲精品成人av无码网站| 亚洲日本中文字幕天堂网| 中文字幕免费不卡二区| 无码日韩人妻AV一区免费l| 国产做无码视频在线观看浪潮| 亚洲大尺度无码专区尤物| 亚洲乱码中文字幕综合234| 日本免费在线中文字幕| 亚洲熟妇中文字幕五十中出| 国产 亚洲 中文在线 字幕| 亚洲av无码专区在线观看下载| 4hu亚洲人成人无码网www电影首页| 无码国产午夜福利片在线观看| 亚洲乱码无码永久不卡在线| 久久亚洲AV成人无码| 日韩欧美中文字幕一字不卡| 亚洲福利中文字幕在线网址| 亚洲乱码中文字幕手机在线| 国产色综合久久无码有码| 中文字幕乱码人妻无码久久| 亚洲欧洲美洲无码精品VA| 未满小14洗澡无码视频网站| 无码午夜人妻一区二区三区不卡视频 |