[Photo provided to China Daily]

Shang Xia, Hermes' Chinese brand, displayed its furniture series done with ink painter Pan Gongkai.

And Rare by Oulton from Hong Kong brought dozens of antique Louis Vuitton signature trunks that were produced between 1900 and 1920.

When the art fair was launched in 2014, they put the word antique into its name, but deleted it the next year.

Explaining why that was done, Kou says that they wanted the art fair to attract a diverse audience－from the middle-aged to the young, and from museums to art lovers.

The change has worked. When the fair opened for VIPs on the night of Oct 25, the spacious first floor of the nine-floor building was full.