久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

  Home>News Center>China
       
 

TV commercials targetting children
By Tang Min (China Daily)
Updated: 2004-05-13 22:34

It does not take a couch potato to realize that in modern China, children are becoming the most favoured demographic for television producers and advertisers.

Turn on the TV and no matter what channel it is, the audience can easily find an innocent face selling a number of products ranging from toothpaste and milk to computers and digital cameras.

Although the presence of a child in an ad can cash in on people's perpetual yearning for family harmony and, in turn, make the commercials more touching, National Bureau of Statistics Chief Economist Yao Jingyuan believes there is actually a more practical reason involved.

One fact not to be neglected is that Chinese children are exerting greater influence on their parents' choices of commodities, he said.

"If you have seen how many moms have brought their kids to the supermarkets, you should have a better understanding of the child-centred commercials," Yao explained. "The way to a kid's heart is the way to the pockets of their parents."

Amid China's most-encouraged one-child family policy, the parents tend to show their baby more care as one can think of and agree to the kid's demands on as many things as possible.

Recent studies have shown that the average Chinese child begins to display a desire to control their own life around age 3. This is manifested by refusing to accept everyday items from their parents. Children also want a say not only in their own everyday affairs but of the household as well after age 10, according to Yao.

Therefore, children are becoming an important market target without even taking into consideration the huge amounts of money that are supposed to spend on their behalf.

The bureau recently carried out a survey which found that most Chinese families have ranked "raising a child" as their No 1 reason for steadily saving money. By the end of 2003, the country's total balance in individual bank accounts had reached over 11 trillion yuan (US$1.328 trillion).

Zhao Shunyi, former director of the Chinese Centre of Children, agreed with the findings, but said it was not because Chinese children of today are assuming a greater sense of independence at an earlier age than older generations. Zhao surmised it was in fact because they are allowed more freedom, or given more encouragement to display it.

Most young parents in China are walking on a balance beam between traditional Chinese culture, which has them willing to provide their children with comfortable lives, and the impact of a more opening-up social atmosphere, which allows them to value their children's tendencies for self-reliance.

However, the enhanced market attention attached to today's children will not necessarily bring about positive results. In fact, concerns have been expressed over the intensifying battle for advertising demographics, saying they might mislead the children and obscure their real needs.

"Peer influences can affect children as much, if not more, than their parents, no matter whether the influence is from the media or from everyday life," Zhao said.

"When a commercial is telling kids that it is better to drink this or eat that, and they do so by showing other children seemingly enjoying it, the kids most likely fall easy prey to it. But is that really good for the children, or do they really need that?"

Zhao has recently been made head of the country's first-ever enterprise group specializing in child-related education, culture, healthcare and technical development -- the Children's Enterprise Development Group. The group was re-established on the basis of the former Chinese Centre of Children, China's decades-old government-backed institution in the field, with a purpose to guide market movements for the good of children.

Although Zhao is not sure how far the positive impact of the new group can go on the market, he said at least there is a group looking out for the well-being of children.

Dong Guanpeng, a communications researcher with the Tsinghua University, urged for more caution in "promoting goods" to children, because "some influences experienced in childhood can affect the kids throughout their whole lives."

According to Dong, rarely has a survey carried out in the country on children' reactions towards television programmes, commercials in particular, but it is time to check out the current situation.

 
  Today's Top News     Top China News
 

Nation reports fourth monthly trade deficit

 

   
 

US lawmakers: new abuse photos even worse

 

   
 

Major differences exist in six-party talks

 

   
 

Capital acts on low-end housing

 

   
 

Traffic issue causes concern in Beijing

 

   
 

Country to be No 1 tourist resort by 2020

 

   
  Drunk driving suspected in actor's death
   
  Museums key to preserving past
   
  More students hate schoolwork
   
  Fortune to hold 2005 global session in Beijing
   
  Patients demanding more privacy
   
  Heroin kingpins on trial
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  News Talk  
  When will china have direct elections?  
Advertisement
         
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产日本欧美在线| 18禁网站免费无遮挡无码中文| 午夜啪啪福利视频| 黄色动漫在线免费看| 91日韩精品视频| 日韩av在线综合| 永久免费看av| 日日噜噜夜夜狠狠| 欧美 日韩 国产在线观看| 拔插拔插华人永久免费| 国产精品免费观看久久| 日韩中文字幕亚洲精品欧美| 亚洲综合色在线观看| 国产乱子伦农村叉叉叉| 一级黄色片播放| 一起操在线视频| aaa毛片在线观看| 成年人网站国产| www,av在线| 色一情一乱一伦一区二区三区日本| 成人高清dvd| 伊人网在线综合| 激情综合网俺也去| 男人添女人下面高潮视频| 亚洲制服在线观看| 日本黄色福利视频| 国产wwwxx| 92看片淫黄大片一级| 青青草精品视频在线| 波多野结衣与黑人| 免费看啪啪网站| 福利视频999| 午夜免费看视频| 国产精品拍拍拍| www黄色av| jizzjizzxxxx| 九色在线视频观看| 日韩av在线第一页| 成人免费性视频| 美女黄色免费看| 蜜臀av.com| 大桥未久一区二区| 一本二本三本亚洲码| 91网址在线观看精品| 亚洲人视频在线| 一级做a免费视频| 小明看看成人免费视频| 孩娇小videos精品| 中文字幕第88页| 在线观看免费的av| 在线观看免费视频污| 思思久久精品视频| 四虎1515hh.com| 日韩video| www.激情网| 国产亚洲黄色片| 久久久久久久午夜| 逼特逼视频在线| 超碰影院在线观看| 狠狠躁狠狠躁视频专区| 亚洲欧美日韩精品一区| 午夜av中文字幕| 一区二区三区四区免费观看| 波多野结衣 作品| 东北少妇不带套对白| 亚洲 高清 成人 动漫| 色综合av综合无码综合网站| 丁香啪啪综合成人亚洲| 男女男精品视频站| 日韩欧美理论片| 欧美日韩一级在线| www.av91| 日韩视频在线免费看| www.久久久精品| 国产精品波多野结衣| 天天做天天躁天天躁| 国产 福利 在线| 亚洲国产精品三区| 国产日本欧美在线| 缅甸午夜性猛交xxxx| 蜜臀视频一区二区三区| 日本美女视频一区| 国产情侣第一页| 97视频在线免费播放| www.久久av.com| 日韩一级免费看| 日韩毛片在线免费看| 国产成人美女视频| 97干在线视频| 网站一区二区三区| 中国女人做爰视频| 精品免费国产一区二区| 五月天男人天堂| 久在线观看视频| 国产aⅴ爽av久久久久| 久久综合久久久久| 欧美第一页浮力影院| 国产精品无码电影在线观看| 黄色片久久久久| www亚洲国产| 久久精品午夜福利| 今天免费高清在线观看国语| 熟女人妇 成熟妇女系列视频| 色姑娘综合天天| 午夜精品久久久内射近拍高清| 国内精品国产三级国产aⅴ久| 欧美精品一区免费| 99精品一级欧美片免费播放| 国产精品无码专区av在线播放 | 黄色小视频免费网站| 97视频在线免费| 中文字幕资源在线观看| 成人一对一视频| 18视频在线观看娇喘| 粉嫩虎白女毛片人体| 成人av在线播放观看| 免费一区二区三区在线观看| 国产午夜福利100集发布| 欧美视频亚洲图片| 国产精品无码一本二本三本色| 日本一道在线观看| 中文字幕资源在线观看| 亚洲精品无码久久久久久| 性欧美18一19内谢| 午夜视频你懂的| www.浪潮av.com| 一本大道东京热无码aⅴ| 无尽裸体动漫2d在线观看| 欧美国产亚洲一区| 97久久国产亚洲精品超碰热| 欧美成人手机在线视频| 免费国产成人av| 日韩欧美国产免费| 免费看欧美一级片| 天天操天天干天天玩| 亚洲涩涩在线观看| www.涩涩涩| 18岁视频在线观看| 91视频最新入口| 日本a在线免费观看| 国产高清不卡无码视频| 五月天婷婷在线观看视频| 五月婷婷丁香色| 天天操天天爽天天射| 黑鬼大战白妞高潮喷白浆| 国产色一区二区三区| 久久久久久久久久久综合| 操人视频免费看| 奇米777在线| 911av视频| 女同激情久久av久久| 久久撸在线视频| 国产日韩欧美久久| 手机在线看福利| 国产嫩草在线观看| 中文字幕永久视频| 9久久婷婷国产综合精品性色 | 手机成人av在线| 亚洲女人在线观看| 色偷偷中文字幕| 天天爱天天做天天操| 国产精品无码乱伦| 天天综合五月天| 麻豆传媒网站在线观看| 青草全福视在线| 99久久免费观看| 成人网站免费观看入口| 奇米影视亚洲色图| 日本不卡在线观看视频| 久久精品99国产| 精品一区二区三区毛片| 性欧美在线视频| 国产精品igao网网址不卡| 欧美xxxxxbbbbb| 99热一区二区三区| 国产成人生活片| 奇米影视亚洲色图| 女性隐私黄www网站视频| 亚洲综合色在线观看| 三级性生活视频| 四虎精品欧美一区二区免费| 国产专区在线视频| 亚洲中文字幕无码专区| 欧美综合在线观看视频| 污污的网站免费| wwwjizzjizzcom| 日韩少妇内射免费播放18禁裸乳| 国产情侣av自拍| 一级片黄色免费| 久久久久久久久久伊人| 日本在线观看a| 不用播放器的免费av| 国产精品日韩三级| 欧美牲交a欧美牲交aⅴ免费下载| 污版视频在线观看| 91看片淫黄大片91| 波多野结衣家庭教师视频| 57pao国产成永久免费视频| 乱熟女高潮一区二区在线| 日韩精品一区二区三区久久|