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Yao's homecoming NBA tickets hits market
Tickets for the Beijing half of the NBA China Games - a two-game series between Yao Ming's Houston Rockets and the Sacramento Kings - go on sale on August 3.
Fans will be able to purchase tickets through China Superticket, the only officially appointed ticketing agency. Tickets are priced from 180 RMB to 3,000 RMB, and can be purchased on an individual or group sales basis. A limited number of corporate boxes will also be available. Individual purchasers can buy a maximum of four tickets per transaction. Consumers will be given a redemption coupon as proof of purchase and the coupon can be exchanged for NBA China Games tickets in October. This process is being undertaken to minimize the risk of counterfeit tickets and scalping. Chinese fans will be able to watch the dynamic duo of Yao Ming and Tracy McGrady take the court as teammates for the first time.
The Kings finished the regular season with 55 wins and 27 losses, but fell in seven games to the Minnesota Timberwolves in the Western Conference semi-final. In a survey conducted last season, 75 per cent of Chinese males between the ages of 15-24 and 43 per cent of all Chinese aged 15-24 described themselves as NBA fans. NBA programming reaches 314 million television households in China and over 15 million viewers watched the 2003 All-Star Game live on CCTV. NBA programming in China debuted on CCTV with the 1987 NBA All-Star Game. CCTV will televise live the China Game. Tickets will be on sale via ten China Superticket outlets in Beijing. For more information, call64068888 or 64069999 for individuals and 83151288 for group and corporate sales. |
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