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    Updated: 2004-08-24 15:13
    World Carnival left Beijing for Wuhan
    8月23日,北京環球嘉年華在細細雨絲中徐徐落幕。直到晚上10時,摩天輪等本應停止運轉的游戲項目還在奉獻著“最后的晚餐”。據環球嘉年華北京投資有限公司董事長張淑華介紹,這是環球嘉年華史上最大的一場“狂歡”。  

    The sky rollers move as the decoration bulbs glitter August 20, 2004, in the Beijing Shjingshan International Sculpture Park that held the World Carnival form July 2 to August 22 in the city.

    World Carnival has wrapped up its 52-day stay in the Chinese capital, and with it go all the thrills, laughter, and fun of the fair.

    For nearly two months, sounds like this could be heard miles away from the Beijing International Sculpture Park, where the Carnival has been taking place. Attractions included 50 rides, ranging from the world's largest mobile ferris wheel to some of Europe's most exciting roller-coasters.

    Although organizers estimate it rained half the time the Carnival was in Beijing, that didn't stop over 40,000 daily visitors. So what's the secret charm of the Carnival for Beijingers?

    23-year-old Zhang Wei says all the attractions are exciting, which relaxes her from her daily routine and helps her forget unhappiness.

    It was also a surprise for Zhang's boyfriend. He says he didn't know she could be so daring and brave.

    Of course, what better way for young lovers to snuggle up tight than on a hair-raisingly, stomach churning roller coaster ? Over one third of the patrons were couples under 25.

    However 15-year-old Qi Jianping has different reasons for enjoying the fair:

    She says it's very difficult to win a toy from the games, but it teaches her not to give up.

    Of course, huge cuddly toys were big stars at the carnival - and brought big profits for organizers. It costs 25 Yuan, or $3 dollars, to play once, and only one in four gets to win. In other words, a stuffed animal, which costs around 10 Yuan in local markets, had a price tag at the Carnival of some 150 Yuan or about 17 dollars.

    In Shanghai, sales of these toys brought in 37 million Yuan in profit. In Beijing, the supply of toys was doubled. The profit? Well, do the math!

    However organizers complain that hopes of repeating the financial killing made in Shanghai have been shattered, with reported losses of more than 20 million Yuan, or about $2.4 million dollars.

    But insiders say though the wet Beijing summer had an effect, the World Carnival had a net income topping $20 million dollars. It certainly put great pressure on local amusement parks, whose summer income dropped ich had a totally different scenario over the past two months.

    Huang Xiaoqiang of the Beijing Amusement park was sceptical about the effect of the World Carnival but now admits he has had to eat his words. Still he says,it's a valuable lesson:

    He says it's true the rides and games are much more exciting and novel than those in the local amusement parks, and there's more to choose from. His parks can't compete in terms of promotion skills, management know-how and quality of products either. After careful research and analysis, he has come up with some counter-measures and insists the Carnival is not unbeatable.

    Folowing the signing of a five-year contract with Beijing, the global mobile Carnival is moving on to Wuhan, capital of central China's Hubei Province, but will return to the same venue every year up till the 2008 Olympic Games.

    According to Huang Xiaoqiang, the Beijing Amusement Park is joining hands with some seasoned amusement professionals to come up with a 'Made-in-China' Carnival, which will soon be launched with large discounts.

    So who'll win the second round next year? It's hard to predict. But one thing is sure: the average funfair fan will win out in the event of a Carnival price war!

    (Xinhua)

    Vocabulary:
     

    ferris wheel: rotating mechanism consisting of a large upright wheel with suspended seats that remain upright as the wheel turns; provides a ride at an amusement park(大觀纜車)

    roller coaster: elevated railway in an amusement park (usually with sharp curves and steep inclines)(過山車)

    snuggle: move or arrange oneself in a comfortable and cozy position(偎依)

    cuddly: inviting cuddling or hugging(令人想擁抱的, 喜愛撫的)

     
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