Broadcasting company kicks off for Beijing Olympic Games
By Lei Lei (China Daily)
Updated: 2004-10-27 22:28

Olympic planners met in Beijing Wednesday as the Games broadcasting company, that will reach 4 billion people, officially kicks off.

The third meeting of the Co-ordination Commission for the Games of the XXIX Olympiad was held in Beijing today.

About 40 representatives from the International Olympic Committee's Co-ordination Commission, led by chairman Hein Verbruggen, met with the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) to discuss preparations, such as the sports, marketing, finance, construction, services, media operations and broadcasting.

Representatives from the Athens Olympic Games were also expected to share their experiences.

"We hope to work with the BOCOG for a successful Olympic Games in 2008," said Giselle Davies, director of communications of the IOC.

During the weekend, IOC President Jacques Rogge will visit Beijing as well.

He is scheduled to meet president Hu Jintao and the President of BOCOG Liu Qi.

Before the conference, the first board meeting of the Beijing Olympic Broadcasting Corporation Limited was held Wednesday, marking the formal start of broadcasting for Beijing Olympics.

Jiang Xiaoyu, vice-president of BOCOG, was named the new company's chairman of the board while Verbruggen was named vice-chairman.

Chief Executive Officer of the IOC Olympic Broadcasting Services (OBS) SA Manolo Romero will act as general manager and Ma Guoli, director the CCTV Sports, as the chief operations officer.

The Beijing Olympic Broadcasting Corporation Limited (BOB) is a Sino-foreign co-operative company financed jointly by BOCOG and OBS.

As the host broadcaster of the 2008 Olympic Games, BOB will provide signals for broadcasters from all over the world, build and operate the International Broadcast Centre and the necessary broadcast facilities in other venues, and provide related services during the Beijing Olympic Games.

By 2008, it will employ about 4,000 people. More than 4 billion viewers and listeners are expected to watch or listen to Olympic broadcasts.

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