Home>News Center>Life
             
     

    Grammy Awards get lowest rating since '95
    (Agencies)
    Updated: 2005-02-15 10:05

    From J.Lo to James Brown, Usher to U2, the Grammys had it all this year — except a lot of interested viewers. An estimated 18.8 million people watched Ray Charles' swan song clean up with eight awards Sunday night, a startling 28 percent drop from the 2004 Grammys.


    Ray Charles's manager Joe Adams (L) accepts the award for Album of the Year by the late Ray Charles as host Queen Latifah raps up the show during the 47th Annual Grammy Awards at the Staples Center in Los Angeles. [AFP]
    After two years on an upswing, Grammy ratings sunk to their lowest level since 1995, according to Nielsen Media Research. It may be an ominous sign for the granddaddy of awards shows, the Academy Awards, Feb. 27 on ABC.

    People at CBS and elsewhere in the industry were somewhat perplexed by the numbers on Monday, given that the show was jam-packed with performances and star power.

    "This was the show to beat in terms of how it was produced," said Shari Anne Brill, a television analyst for Carat USA. "It was just great. It wasn't about someone handing out awards. It was about performances. Viewers who didn't tune in missed a treat."

    The Grammys, which has a long history of being derided as the Grannies within the music industry, even drew an endorsement from one of pop's potentates. "I think this is the best Grammys we've ever seen," U2 lead singer Bono said as the group accepted an award toward the show's end.

    It was a continuation of a recent Grammy trend of minimizing awards presentations and maximizing live performances.


    Usher performs a duet with James Brown during the 47th Annual Grammy Awards at the Staples Center in Los Angeles. [AFP]
    While there were misfires — the cacophonous opening number where several acts briefly played different songs all at once — there were plenty of thrills. Alicia Keys' smoldering "If I Ain't Got You," Kanye West's resurrection, the duet between Usher and Brown and songs by Green Day and U2 all come to mind.

    CBS spokesman Chris Ender noted last year's show benefited from Janet Jackson (news)'s Super Bowl fallout. Controversy sells.

    Brill agreed: "Don't you think if Michael Jackson did a duet with someone with his trial going on, more viewers would have come?"

    ABC is also much more competitive. "Desperate Housewives" had more viewers than the Grammys in the same time slot on Sunday, Nielsen said. But there was little evidence that many people switched over to the Grammys when "Desperate Housewives" was done.

    Charles' big win could have been a hindrance, too. While a music legend, his best work may have been a mystery to many young viewers. Since he died last June, viewers were denied heartwarming scenes of him basking in the glory.

    It continues a trend of less-than-stellar ratings for awards shows.

    The Emmys last fall had its smallest audience ever. The Golden Globes last month had its fewest viewers since returning to broadcast television in 1996, down a whopping 10 million people from 2004. The 12.9 million people who watched the American Music Awards in November was a distant echo of the 48 million who tuned in two decades ago.

    "I'm wondering if there are so many awards shows that they have lost some of their specialness," Brill said.

    The Academy Awards, frequently the year's second-highest-rated entertainment event after the Super Bowl, usually considers itself immune from such outside factors. But big-box office films tend to juice the ratings — the Oscars haven't approached the 55 million who watched when "Titanic" won in 1998 — and this year has no dominant film.

    Host Chris Rock may draw in the curious, particularly with his unique brand of promotion. The Internet's Drudge Report on Monday was circulating excerpts from a recent Entertainment Weekly interview where Rock said, "What straight black man sits there and watches the Oscars? Show me one!"

    ABC has been more aggressive promoting an event that usually sells itself.



    Julia Roberts releases photos of twins
    Chinese celebrate Valentine's Day
    Zhang Ziyi appears at British Academy Film Awards
      Today's Top News     Top Life News
     

    At least 203 killed, 22 injured in Liaoning coal mine blast

     

       
     

    Pop stars to sing out against pirate music

     

       
     

    Post-festival passenger flow peaks

     

       
     

    Iran mosque fire kills 59, injures 250

     

       
     

    Students stayed on campus to save money

     

       
     

    Illegal power plants to be cracked down

     

       
      490,000 yuan needed to rear a child in China?
       
      Alicia Keys, Usher among early winners at Grammy night
       
      Lonely Boys win Grammy; Charles takes 6
       
      Love story with a twist inspires actress-director
       
      Valentine's Day fails to pull heart strings
       
      Hectic Spring Festival leaves many breathless
       
     
      Go to Another Section  
     
     
      Story Tools  
       
      Feature  
      Chen Ning Yang, 82, to marry a 28-year-old woman  
    Advertisement
             
    亚洲一区无码精品色| 无码人妻久久一区二区三区| 无码国产精品一区二区免费vr| 无码 免费 国产在线观看91| 久久亚洲AV无码精品色午夜| 欧美巨大xxxx做受中文字幕| yy111111少妇无码影院| 夜夜添无码试看一区二区三区| 久久精品中文无码资源站| 蜜臀av无码人妻精品| 亚洲国产精品无码久久一区二区 | 亚洲成A人片在线观看无码不卡| √天堂中文官网8在线| 免费AV一区二区三区无码| 无码中文av有码中文a| 一本色道无码不卡在线观看| 青娱乐在线国产中文字幕免費資訊| 全球中文成人在线| 四虎国产精品永久在线无码| 国产在线无码不卡影视影院| 日韩午夜福利无码专区a| 亚洲日产无码中文字幕| 最近免费字幕中文大全| 天堂中文字幕在线| 最近2019年中文字幕6| 色综合久久最新中文字幕| 爆操夜夜操天天操狠操中文| 亚洲av中文无码乱人伦在线播放| 久久精品无码专区免费| 97久久精品无码一区二区| AV成人午夜无码一区二区| 国内精品人妻无码久久久影院| 日韩人妻无码精品一专区 | 亚洲AV无码AV男人的天堂| 国内精品无码一区二区三区| 亚洲AV无码一区二区三区牛牛| 久久男人中文字幕资源站| 亚洲日韩在线中文字幕第一页| 无码国内精品久久综合88| 八戒理论片午影院无码爱恋| 性无码免费一区二区三区在线|