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    Mainland twist to the bright tale of shoppers' paradise
    By Liu Lian (China Daily HK Ediiton)
    Updated: 2005-09-28 09:49

    Reasons for alarm

    And that's the reason for the alarm. As South China Research analyst Andes Cheng said: "The capability of retail service has yet to meet such an enormously growing demand... Sales assistants lacking professional training and work experience are hastily recruited by anxious store-owners to meet the urgent need to attend to the influx of mainland visitors."

    "Discrimination and prejudice are still deeply rooted in Hong Kong people's minds," Cheng said. "Westerners are presumed rich and willing to spend money, hence they are more welcome."

    It's high time retailers and all Hongkongers changed their attitude and helped create a prosperous market and harmonious society, she said.

    Europeans and North Americans are usually well informed about electronic products, for example, and they prefer the lower prices here.

    Hence, they seem to "give less trouble to salespersons". While mainlanders move from shop to shop for the "best product" and a better bargain, for most of them are not up-to-date on products they want to buy," Cheng said.

    The study also found mainlanders are less worried about being sold fake products in Hong Kong than back home.

    In fact, their major complaint is the poor understanding and speaking of Putonghua of the frontline service employees. Also, they don't like spending a long time waiting and putting in great effort into shopping.

    The survey, to help retailers understand their performance better, interviewed 2,333 people.

    All, except 41 of the completed questionnaires, were used for the statistical analysis.


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