Crown Prince Frederik and Crown Princess Mary of Denmark paid a visit to Beijing to promote Danish business in China, in particular the Danish fashion and design industry.

Three Danish luxury labels, Kopenhagen Fur, Lindberg and House of Amber, teamed up for a show at the Danish embassy in Beijing for the royal couple, with more than 400 businessmen and company representatives attending.

Danish luxury enjoys a worldwide reputation for quality and creativity. With its simplicity and functionalism, it is gaining fans in China.

Related: