Conscious Exclusive collection has more up-market looks. Photo provided to China Daily

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Conscious collection, which focuses on daily wear, features wide-cut pants in fluid fabrics and harem-style pants that are fitted through the leg with a tassel decoration at the waist. Bright colors can also be found, including a bright orange draped dress, a soft loose jacket in the shape of a kimono. zebra-print and hand-drawn animal prints are also highlights.

Another interesting aspect of this collection is some of the garments are made from recycled clothes.

H M fan Wang Chuyang found that she could enjoy a discount at one of its stores in Shanghai, if she brought in some unwanted garments. She traded some sheets and old jackets for a discount on two brand-new skirts.

The old garments Wang took to the H M boutique might reappear in H M's Conscious collection. This season, a denim jacket and a pair of skinny jeans are made of recycled garments from customers.

Conscious Exclusive collection has more up-market, red-carpet looks. Materials used in this collection include recycled plastic beads, organic mulberry silk and organic leather. Even accessories are also very nature friendly: Exaggerated rose hair clips and a clean-cut bag are both made with organic leather.

The designers of the Conscious Exclusive collection are from Ever Manifesto, a UK-based think tank for sustainable fashion and design.