[Photo provided to China Daily]

She says because Chloe has had so many designers through the years, it has been an evolving brand. But that's actually one of its strengths－that a new spirit comes through with each new person.

"What's more, there's a constant thread coming from Aghion Gaby, who just passed away at 93 in September. What she really instilled from the beginning was that she wanted to dress women for their everyday lives. My favorite quote of hers is: 'I lived the life I wanted.' She instilled that idea in her brand and in the clothes, and I think that's something that each designer who's been here has tried to achieve for their era. And that's what I'm trying to do now."

Keller believes that today's young women are less about being iconic and more about being a real person. "That's so much about what the Chloe spirit is. I sometimes like to call it a 'sister' style. It's more personal."