Actress Gong Li is helping Piaget to sell its products to Chinese women. [Photo provided to China Daily]

The Gala collection was first launched in 2013. Born out of feminine jewelry design and the ultrathin movement, the Limelight Gala is the essence of Piaget, says Thomas Bouillonnec, managing director, Piaget China.

"This is very much in line with what Piaget is and what we want to offer to the customers. There is a daring part in the design, different from the oval or round shapes. It's both a traditional and young watch," he says.

The collection is intended for young, dynamic and independent women.

While men have been the major customers for luxury watches in the past, the situation has changed, Bouillonnec says.