[Photo provided to China Daily]

"That give us an opportunity to achieve market share. We don't aim to be the market leader but we can do well here.

"We have a very strong collection. We use high-quality fabric, the best zippers, the best buttons and many other details. What we need to do in Asia is to raise the brand's awareness," he says.

The Chinese love Italian brands. It's a very important market and at this moment China's customers are looking for new Italian products. So it's a good opportunity for Peuterey, he says.

To achieve his goal, he plans to do more promotions on WeChat and Weibo and spend more time on promoting e-commerce.