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A model presents a creation by Grace Chen. [Photo provided to China Daily] |
"We have always had a strategy to capture the top of the pyramid in any market. Whenever we enter a new market, we start from the top. For the British, royalty is at the top of the pyramid. That's why we had the show in a palace and the audience came from that circle."
Besides a salon in Beijing and the House in Shanghai, Chen plans to have a studio either in Paris or in London.
She is also considering a store in Hong Kong or Macao to cater to the Southeast Asian market.
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