[Photo provided to China Daily]

Meanwhile, despite the general slowdown in China's luxury sector, the company had a good year in 2016 and is expecting an even better year in 2017, says Loro Piana.

"We continue to grow steadily ... I am not worried about what is going on now. China will continue to grow. Chinese consumers are becoming more quality-conscious.

"In the end, China will probably be the country with the highest growth," he says.

Loro Piana also wants more people to participate in the upgrading of the cashmere industry in China as it is important for the country from the point view of image.

It can also help create better opportunities for young locals, he says.