久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Ads income seen to propel Tencent's growth

Updated: 2015-03-18 06:27

By Gladdy Chu in Hong Kong(HK Edition)

  Print Mail Large Medium  Small

 Ads income seen to propel Tencent's growth

The debut of WeChat's news feed ads is seen as an important step in unlocking WeChat's monetization capability. Brent Lewin / Bloomberg

Tencent Holdings Ltd's revenue performance last year has evoked market confidence in the company, with analysts optimistic about its prospects this year, saying its revenue from advertisements will be a new catalyst for growth.

The mainland e-commerce giant, which is due to release its annual report for the year ended Dec 31, 2014 on Wednesday, said in its interim results announcement in June last year that advertisement income accounted for 10.5 percent of the group's total revenue in 2014 - up from 8.3 percent for 2013 and 7.7 percent for 2012.

ICBC International projects that the contribution would grow to 11 percent for 2014 and 16 percent this year.

BOCOM International also said performance-based ads have been the main driver of revenue growth for Tencent in the past year, as the equity researcher forecast that such revenue would rise by 86 percent in the fourth quarter of 2014, year-on-year.

The fast growth of performance-based ads was mainly driven by the rapid development of Tencent's ads system "Guangdiantong" on the WeChat, Q-zone and mobile Q-zone platforms, BOCOM said.

Analysts predict that Tencent would gradually show its profiting potential in online advertising through its mobile communication service platform WeChat and expect further increases in a new mobile advertising model the company had picked earlier this year.

Tencent launched news feed ads on WeChat's social network platform "Moment" on Jan 25 this year, with BMW, Vivo and Coca-cola being the first batch of advertisers.

Some WeChat users are able to see and interact with the ads in their feeds on the WeChat platform.

Unlike previous online advertising, Tencent has adopted a pricing mechanism based on the cost per thousand impression (CPM) for the first batch of brand ads, with a geo-targeting option at a much higher pricing, with ads targeting Beijing/Shanghai priced at 140 yuan ($22.4)/CPM. In addition, WeChat charges a 10-percent premium if advertisers choose to target gender.

CPM refers to the cost or expense incurred for every thousand potential customers viewing the ads. By comparison, the cost per click (CPC) is an Internet advertising model in which advertisers pay the publisher (typically a website owner) when the ads are clicked.

"For WeChat, CPM-based pricing, which is also picked by Facebook and Twitter, is reasonably higher than other online advertising models, such as the CPC model chosen by other mainland e-commerce giants like Taobao.com and JD.com," said You Na, a senior research analyst at ICBC International.

WeChat's news feed ads are served when a user refreshes Moment. If there's no interaction between a user and the ads, the ads disappear after six hours of serve.

Ads income seen to propel Tencent's growth

Currently, the system allows the same ads to be served to the same audience at a minimum 48-hour interval to protect user experience.

The ads can be served to a targeted audience based on user attributes and it has a social-graph-based dissemination mechanism to make the ads go viral (such as a user's interaction with the ads will increase the possibility of his/her friends receiving the same ads).

The number of active WeChat users rose by 5.7 percent to 355 million as of Jun 30 last year, month-on-month, while the user number of QQ, Tencent's core business, showed a slight decline to 808 million during the same period.

Tencent has generated most of its earnings growth from gaming and gaming-related activities in the past five years. J.P. Morgan expects Tencent to start expanding its monetization cylinder from gaming to ads to drive earnings growth in 2015.

The global banking powerhouse pointed out that, as opposed to Mobile QQ, the debut of WeChat's news feed ads features brand advertisers only, which is partly attributable to WeChat's high penetration among white-collar smartphone users on the mainland. However, it expects WeChat ads to be gradually opened up to other advertisers, such as app developers, e-commerce and online-to-offline merchants. J.P. Morgan sees this as an important step in unlocking WeChat's monetization capability through ads.

As the timing of WeChat mobile ads monetization has come earlier than expected, equity researchers at J.P. Morgan see a potential upside to Tencent's advertising performance, and forecast that the group's revenue will reach 8.9 billion yuan this year.

According to Tencent's financial reports, its revenue for 2013 reached 5 billion yuan in 2013 and 2.1 billion yuan in the first half year of 2014.

J.P. Morgan reiterated an "overweight" rating for Tencent the second day after its move to online advertising, while BOCOM and ICBC maintained a "buying" rating in their latest reports released this month.

"Development in both mobile payment and ads monetization has yet to be reflected in Tencent's share price," Hannah Li Wai-han, a strategist at leading Singapore securities company UOB Kay Hian (Hong Kong) Ltd, said. "If the profiting potential of mobile ads on WeChat is fully released, it's expected to contribute 10 billion to total revenue. In the process, we hope the stock price will reach HK$161 within 12 months."

ICBC International has set a target share price of HK$140 for Tencent within 12 to 18 months, while BOCOM has forecast HK$152 and J.P. Morgan HK$160 for 2015.

gladdy@chinadailyhk.com

(HK Edition 03/18/2015 page9)

久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    亚洲精品成人精品456| 久88久久88久久久| 欧美日韩激情在线| 婷婷国产v国产偷v亚洲高清| 日韩天堂在线观看| 国产激情偷乱视频一区二区三区| 国产精品福利影院| 精品婷婷伊人一区三区三| 欧美aaa在线| 中文字幕av一区 二区| 在线免费视频一区二区| 日本91福利区| 中文字幕高清不卡| 欧美系列在线观看| 精品一区二区在线免费观看| 国产精品成人免费在线| 欧美精品乱码久久久久久按摩| 久久狠狠亚洲综合| 亚洲欧美一区二区视频| 3atv一区二区三区| 成人免费视频app| 亚洲一区二区三区四区五区黄 | 中文字幕+乱码+中文字幕一区| 色女孩综合影院| 久久精品72免费观看| 亚洲婷婷在线视频| 日韩情涩欧美日韩视频| 99精品视频一区二区| 蜜桃久久久久久久| 亚洲女人****多毛耸耸8| 日韩美女在线视频| 日本高清无吗v一区| 精品一区二区三区免费播放| 伊人婷婷欧美激情| 欧美精品一区二区不卡| 欧美在线免费观看亚洲| 国模大尺度一区二区三区| 亚洲一区二区三区爽爽爽爽爽| 久久婷婷国产综合国色天香| 欧美午夜精品久久久久久超碰| 国产剧情一区在线| 日韩精品免费专区| 亚洲女同ⅹxx女同tv| 久久综合九色综合97婷婷女人| 在线国产电影不卡| 国产mv日韩mv欧美| 美女性感视频久久| 亚洲午夜电影在线观看| 亚洲国产精华液网站w| 91精品国产91热久久久做人人| 91免费看`日韩一区二区| 国产一区视频在线看| 五月婷婷另类国产| 亚洲欧洲制服丝袜| 久久精品在线免费观看| 69堂精品视频| 欧美中文字幕一二三区视频| www.综合网.com| 国产一区二区成人久久免费影院 | 欧美国产一区二区在线观看| 欧美猛男男办公室激情| 91在线视频观看| 国产aⅴ精品一区二区三区色成熟| 美腿丝袜在线亚洲一区| 亚洲高清免费视频| 亚洲免费在线视频一区 二区| 国产色产综合产在线视频| 日韩欧美一级片| 欧美精品777| 在线观看亚洲一区| 91在线视频免费观看| 成人综合婷婷国产精品久久蜜臀| 九一九一国产精品| 欧美aⅴ一区二区三区视频| 午夜欧美电影在线观看| 一区二区三区四区在线| 日韩一区在线看| 国产女人水真多18毛片18精品视频| 日韩欧美国产一区在线观看| 在线不卡中文字幕播放| 欧美午夜精品久久久久久孕妇| 色婷婷国产精品综合在线观看| 欧美挠脚心视频网站| 色婷婷综合久久久久中文| eeuss鲁一区二区三区| 国产69精品久久99不卡| 国产精品99久久久久久有的能看 | 欧美亚洲高清一区| 一本到一区二区三区| 97aⅴ精品视频一二三区| 成人动漫中文字幕| 成年人网站91| 91在线一区二区三区| 91社区在线播放| 一本大道久久精品懂色aⅴ| 91视频精品在这里| 色婷婷久久久综合中文字幕| 一本大道久久a久久综合婷婷| 色呦呦日韩精品| 日本韩国精品一区二区在线观看| 色婷婷综合久久久久中文 | 久久精品视频一区二区三区| 久久亚洲影视婷婷| 国产亚洲va综合人人澡精品| 久久久激情视频| 中文字幕第一区综合| 国产精品成人网| 亚洲激情自拍偷拍| 午夜婷婷国产麻豆精品| 日韩中文欧美在线| 美国毛片一区二区三区| 国产一区二区三区电影在线观看 | 久久老女人爱爱| 久久美女艺术照精彩视频福利播放| 久久久国产精品午夜一区ai换脸| 中文字幕乱码亚洲精品一区| 中文字幕一区二区三区av| 一区二区三区欧美日韩| 天天亚洲美女在线视频| 麻豆91精品91久久久的内涵| 国产美女久久久久| 波多野结衣中文字幕一区 | 粉嫩欧美一区二区三区高清影视| voyeur盗摄精品| 欧亚洲嫩模精品一区三区| 欧美夫妻性生活| www日韩大片| 综合欧美亚洲日本| 水野朝阳av一区二区三区| 狠狠色丁香久久婷婷综| 处破女av一区二区| 欧美性xxxxxxxx| 精品久久久久久久久久久久久久久| 国产欧美一区二区三区在线看蜜臀| 亚洲丝袜另类动漫二区| 亚洲成人综合网站| 激情综合网av| 97精品国产露脸对白| 欧美日韩国产经典色站一区二区三区| 日韩你懂的电影在线观看| 欧美激情艳妇裸体舞| 亚洲一区在线观看视频| 精品一区二区三区的国产在线播放| 成人深夜福利app| 欧美丝袜自拍制服另类| 精品国产髙清在线看国产毛片| 国产精品久久三| 日韩高清在线电影| 国产不卡高清在线观看视频| 欧美日韩在线播放一区| 久久先锋影音av鲁色资源网| 一区二区在线电影| 久久国产尿小便嘘嘘| av在线不卡电影| 日韩欧美一区在线| 中文字幕一区二区在线播放| 青青草原综合久久大伊人精品| 国产精品99久久久久久有的能看| 99久久精品国产毛片| 51午夜精品国产| 国产精品久久毛片| 日本成人中文字幕在线视频 | 91视频91自| 亚洲精品一区在线观看| 一区二区三区在线免费观看| 国产一区二区在线视频| 欧美色图激情小说| 国产欧美精品一区二区三区四区| 午夜久久电影网| av在线免费不卡| 精品福利av导航| 亚洲国产日韩综合久久精品| 国产成人精品免费看| 欧美一区日韩一区| 亚洲精品乱码久久久久久黑人 | 欧美日韩国产一级二级| 国产精品久久久久永久免费观看 | 色嗨嗨av一区二区三区| 久久精品日产第一区二区三区高清版| 亚洲午夜免费电影| 成人av在线影院| 欧美精品一区二区精品网| 午夜伊人狠狠久久| 91啪亚洲精品| 欧美激情综合网| 久久99精品国产麻豆不卡| 欧美日韩精品系列| 亚洲精品国产成人久久av盗摄| 粉嫩av一区二区三区粉嫩| 欧美va亚洲va香蕉在线| 丝袜亚洲另类欧美综合| 色欧美88888久久久久久影院| 欧美国产精品久久| 黄页视频在线91| 日韩欧美国产一区二区在线播放| 亚洲成av人片一区二区梦乃| 97se亚洲国产综合自在线观| 欧美国产日韩精品免费观看| 国内不卡的二区三区中文字幕| 欧美一区二区福利在线|