News >Bizchina

    Geely nets online store

    2010-12-08 11:10

    Geely nets online store

    Zhejiang Geely Holding Group Co will begin offering two of its Panda models on the website, Taobao Mall, from Dec 22.[Photo/China Daily]

    BEIJING - Online shopping can help one buy a book, a T-shirt, or a cell phone. Now, even cars can be purchased on the Internet with just a few clicks of a mouse.

    China's privately owned Zhejiang Geely Holding Group Co, which acquired the Swedish carmaker Volvo Car Corporation from Ford Motor Company earlier this year, on Monday launched its official store on Taobao Mall.

    The venture, on China's largest business-to-customer shopping site by market share, means Geely is the first automaker to sell cars on Taobao.

    The company will begin offering two of its Panda models on the website from Dec 22, initially through a group-buying system. "We will add more cars to the Geely store in the future, and also sell special editions which are only available on the Internet," said Liu Jinliang, vice-president of Geely, adding that the special editions will help differentiate the products sold in 4S (sales, service, spare parts and survey) stores and those on the company's online store.

    Customers can search for information, place orders, and pay their deposit through the company's online store, and then test-drive, obtain their cars, and pay the remainder of the purchase price at traditional 4S stores. Liu said the company will provide door-to-door delivery, an installment payment plan, and pay-in-full services in the future, as it aims to improve the overall quality of online shopping.

    Geely's initiative came after Mercedes-Benz offered a group-buying for its Smart Fortwo model on Taobao in September. Altogether 205 cars, which were priced at 135,000 yuan ($20,300), 23 percent lower than the original 176,000 yuan for each, sold out in about three hours after the group-buying session began.

    Selling cars online is seen not only as a means of attracting attention, but also as a way of cutting costs. "By setting up an online store, we can save costs originally incurred for land, infrastructure, and human resources," said Yang Xueliang, public relations director of Geely, adding that the company may consider lowering the number its physical stores if the online venture is successful. "The costs saved, in turn, will lead to discounts for customers," Yang added.

    Though online stores will not replace the functions of 4S stores, they are a phenomenon many automakers may adopt in the future, said analysts.

    "It (setting up an online store) helps automakers to explore new ways of selling, though it is far from a large-scale practice," said Jia Xinguang, a senior auto industry analyst.

    Related News:

    伊人久久无码精品中文字幕| 无码精品人妻一区二区三区免费| 成年无码av片在线| 日本久久中文字幕| 无码精品人妻一区二区三区免费| 亚洲成AV人片天堂网无码| 亚洲开心婷婷中文字幕| 精品无人区无码乱码毛片国产| 无码人妻精品一区二区三区99仓本| 久久久中文字幕日本| 中文字幕在线亚洲精品| 播放亚洲男人永久无码天堂 | 国产精品热久久无码av| 亚洲AV日韩AV高潮无码专区| 中文字幕无码高清晰| 中文字幕一区二区人妻| 免费无遮挡无码视频在线观看| 人妻少妇伦在线无码专区视频| 成人无码AV一区二区| 久久亚洲AV无码精品色午夜| 欧美成人中文字幕在线看| 欧美日韩v中文字幕| 精品亚洲综合久久中文字幕| 亚洲高清中文字幕免费| 人看的www视频中文字幕| 亚洲最大av无码网址| 伊人蕉久中文字幕无码专区| 亚洲AV无码一区二三区| 乱人伦人妻中文字幕无码| 亚洲?V无码成人精品区日韩| 无码欧精品亚洲日韩一区夜夜嗨| 中文字幕九七精品乱码| 中文字幕日韩欧美一区二区三区| 人看的www视频中文字幕| 中文国产成人精品久久亚洲精品AⅤ无码精品| 日韩人妻无码精品久久免费一| 无码人妻少妇色欲AV一区二区| 久久国产亚洲精品无码| 国产精品VA在线观看无码不卡| 国产高清无码二区 | 久久人妻无码中文字幕|