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    Industrial deflation deepens in September

    By Zheng Yangpeng | China Daily Europe | Updated: 2014-10-19 12:56

    PPI declines for longest stretch since Asian financial crisis in 1990s

    Wholesale prices fell in September for a record-tying streak while consumer inflation eased to a nearly five-year low, adding to signs of tepid demand in China.

    The Producer Price Index dropped 1.8 percent year-on-year, the National Bureau of Statistics said on Oct 15.

    It is the 31 consecutive month for the index to decline, matching a streak from 1997 to 1999, when a financial crisis roiled Asia. Economists noted that the drop in the PPI was even larger than in the previous two months.

    The month-on-month contraction for the PPI in September was 0.4 percent, indicating that the cooling of demand in the industrial sector accelerated.

    "Deflation in the industrial sector has persisted for quite a long time, which has been chiefly attributed to continued weak demand. This is quite negative for the overall economy," says Zhou Jingtong, a senior analyst with Bank of China Ltd's International Finance Institute.

    Falling prices for crude oil and steel weighed on the PPI, the NBS said, as did the declining prices of other commodities.

    Weakening demand is not only curbing companies' pricing power and crimping profit margins; it is also putting increasing strains on their ability to repay debt.

    Zhou says it is unlikely that the PPI will rise for any of the year's remaining months.

    The Consumer Price Index rose 1.6 percent year-on-year, below estimates for a 1.7 percent gain, after a 2 percent annual rise in August. The annual gain was the smallest since January 2010.

    But in contrast to their concerns over the PPI contraction, economists were less worried about the trend in the CPI.

    So far, consumer inflation remains well below the government's target of about 3.5 percent this year. That has renewed debate over whether monetary policy should be further eased to spur growth.

    "Easing gains in non-food prices and the worsening PPI provide more evidence of a weakening economy, which means the problems of weak domestic demand and overcapacity are more severe than expected," says Li Huiyong, an economist at Shenyin &Wanguo Securities Co Ltd in Shanghai.

    "We expect policymakers will take more measures to stabilize the economy. The possibility of an interest rate cut will increase in the coming months."

    The macroeconomic research team at Guotai Junan Securities Co Ltd has forecast that with deflationary expectations gathering strength, the People's Bank of China will cut interest rates in the fourth quarter and lower banks' required reserve ratio in the next two quarters.

    Many economists disagreed, however, arguing that the central bank should weigh the potential risk of looser monetary policy.

    "The latest rhetoric of the central bank and the central government shows that they are still cautious about an 'across-the-board easing' approach. The main adjustment would be 'targeted easing toward selected sectors', as they have been doing throughout this year," says Tang Jianwei, a senior economist with Bank of Communications Co Ltd.

    Zhou says that unless fourth-quarter GDP growth slows to less than 7 percent, an across-the-board easing will not happen.

    He adds that 7 percent "is a psychological line for policymakers and the market".

    Tang says that conditions during the fourth quarter will show an improvement.

    Trade data for September showed exports expanded more than estimated and imports unexpectedly rebounded. Imports grew 7 percent year-on-year, suggesting strong domestic demand, which is seemingly at odds with the CPI.

    "Strong exports helped lift imports. The (import) number does not indicate underlying demand. As the six-year low industrial output growth in August suggested, domestic demand remains quite weak," Tang says.

    zhengyangpeng@chinadaily.com.cn

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