久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
China
Home / China / Across America

Reaching beyond 'Made in China' to household name brand

By Chris Davis | China Daily USA | Updated: 2015-01-14 11:50

Chinese brands are facing an uphill climb among US consumers. China may be the largest source of imports to the US, yet, according to a couple of surveys done recently, only 6 percent of American consumers can name even one Chinese brand.

According to Millward Brown's new study, Chinese consumers know a lot about brands, especially luxury ones. The Internet and travel have broadened their catalogue of name choices. Last year 70 million Chinese traveled abroad, returning with brand awareness and sophistication to spread by word of mouth.

"Chinese consumers have explored the brave new world of products from the West," the study said. "They now want to mold it to fit more organically into the 5,000 years of Chinese history and culture."

When it comes to Chinese product names, however, Westerners are largely in the dark and know little beyond the ubiquitous brand called "Made in China".

Doreen Wang, head of Millward Brown's global brand database BrandZ, thinks it's because most Chinese companies are still in the early phases of marketing their brands to the US.

"Putting Chinese-branded products into US stores does not mean that you have established a brand in consumers' minds," she told Voice of America. "You need years of effort to accumulate 'brand equity'."

Contributing to the lack of recognition, other experts say, is that for decades China has been serving as an original equipment manufacturing hub for foreign brands.

E-commerce firm HD Trade services found that Chinese companies broaching the US have struggled, noting as an example Chinese sportswear maker Li-Ning, which closed its only US retail outlet in 2012 two years after opening it because of poor sales.

Li-Ning hasn't given up, however, as it has signed a deal with Finland-based L-Fashion Group to launch a product line in Europe and also set up a website to try to penetrate the US market aggressively through cyberspace.

A few Chinese brand names, of course, have been making a noticeable mark - appliance maker Haier and computer maker Lenovo, both studies found. Since buying IBM's personal computer division in 2005 and rebranding it as Lenovo, the company has become the largest PC maker in the world. And Qingdao-based Haier is the also the world's top-selling appliance brand.

Chinese brands are starting to compete more effectively for several reasons, the Millward Brown report said. "Chinese brands have improved in quality, leveraged their deep market knowledge and maintained a price advantage," it said.

In 2013, only one Chinese company - China Mobile - made it into BrandZ's Top 10 most valuable global brands. Last year, 13 Chinese brands were included in the top 100. The top 10 Chinese brands globally include Tencent, Baidu, China Construction Bank, Petrochina and Sinopec.

Sinopec, which runs China's largest chain of gas stations, builds its brand internationally by sponsoring events such as Formula I racing.

The growth of export sales of Chinese brands is relatively slow, the Millward Brown study found, with the greatest success coming among populations of overseas Chinese. Along with beer and spirits, traditional Chinese medicines are also gaining traction. One of the better known brands is Tong Ren Tang, which was founded in 1669 during the Qing Dynasty.

Chinese brands have more than name recognition to overcome in the US. There is also the "Made-in-China" syndrome to contend with. As recently as 2012 a survey by research group JWT Intelligence found that most adults in the US regarded Chinese-branded imports negatively - as being "cheap", "mass produced" with bad safety standards.

Chinese manufacturers earned a bad reputation in the US after decades of exporting poorly-made, unsafe and forged products, according to JWT Intelligence's Jessica Vaughn. "So now there is a really tough environment for Chinese brands that are seeking to expand internationally," she said.

JWT Intelligence's survey turned up some positive trends, however - 20 percent of respondents aged 18-34 and 48-67 said they found Chinese products "interesting".

Pointing to a promising future, the best opinions of Chinese brands were among the US "millennials" aged 18-34. Vaughn said that it was probably because a lot of Americans in that age group have been going to China for work, while at the same time a lot of Chinese students are coming to schools in the US.

"Millennials are interacting with Chinese on a daily basis and are more open than previous generations to the idea of Chinese brands," Vaughn said.

The report found that 25 percent of millennials would be interested in trying Chinese video games, foods and beverages, appliances, electronics and clothing.

What can Chinese exporters do to keep this kind of momentum going? Wang said to keep products innovative and simple to use.

Contact the writer at chrisdavis@chinadailyusa.com.

 

Polar icebreaker Snow Dragon arrives in Antarctic
Xi's vision on shared future for humanity
Air Force units explore new airspace
Premier Li urges information integration to serve the public
Dialogue links global political parties
Editor's picks
Beijing limits signs attached to top of buildings across city
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    日韩欧美一二三| 中文文精品字幕一区二区| 日韩二区在线观看| 精品久久久久久久久久久久包黑料 | 久久精品噜噜噜成人av农村| 精品成人免费观看| 成人av电影在线观看| 亚洲一线二线三线久久久| 欧美一级欧美一级在线播放| 国产精品一区一区| 樱桃视频在线观看一区| 欧美一区二区视频在线观看| 国产黄色成人av| 一区二区三区在线观看视频| 欧美一区二区观看视频| 成人精品小蝌蚪| 亚洲3atv精品一区二区三区| 久久久久久免费网| 欧美性猛交一区二区三区精品| 久久66热偷产精品| 亚洲人成精品久久久久久| 欧美一级视频精品观看| 成人在线综合网站| 五月天网站亚洲| 国产日韩精品久久久| 欧美亚洲精品一区| 国产乱人伦精品一区二区在线观看| 日韩毛片在线免费观看| 日韩欧美高清dvd碟片| av网站免费线看精品| 日本女优在线视频一区二区| 国产精品美女久久福利网站| 91超碰这里只有精品国产| 粉嫩绯色av一区二区在线观看| 午夜精品一区二区三区三上悠亚| 国产三级欧美三级日产三级99 | 久久先锋影音av鲁色资源| 91久久精品一区二区三区| 九九国产精品视频| 亚洲精品视频自拍| 久久久久久久久一| 欧美电影影音先锋| 一本色道久久加勒比精品| 国产一区二区免费看| 亚洲成人黄色影院| 国产精品久久福利| 亚洲精品一区二区三区福利| 欧美三片在线视频观看| 成人av手机在线观看| 久久99久久精品欧美| 亚洲线精品一区二区三区八戒| 欧美激情中文不卡| 欧美一级二级三级乱码| 在线看一区二区| 成人91在线观看| 国内精品不卡在线| 视频一区国产视频| 亚洲精品日韩一| 国产农村妇女精品| 精品国产欧美一区二区| 欧美日韩激情一区| 色综合一区二区三区| 国产成人免费在线视频| 久久99久久久久久久久久久| 天天综合色天天综合| 亚洲伦在线观看| 欧美极品另类videosde| 欧美本精品男人aⅴ天堂| 欧美美女一区二区在线观看| 色婷婷亚洲婷婷| 不卡的av在线播放| 国产成人av电影免费在线观看| 麻豆精品蜜桃视频网站| 天天综合天天做天天综合| 一区二区三区国产豹纹内裤在线| 国产精品私人自拍| 久久精品亚洲精品国产欧美| 精品久久久三级丝袜| 日韩一区二区三区视频在线| 欧美猛男男办公室激情| 精品视频色一区| 欧美亚洲国产一区在线观看网站| 99re视频这里只有精品| www.日本不卡| 成人蜜臀av电影| 成人av在线一区二区| 盗摄精品av一区二区三区| 国产成人av电影免费在线观看| 国产一区二区三区黄视频| 国内精品写真在线观看| 精品中文av资源站在线观看| 蜜桃一区二区三区在线| 麻豆精品国产传媒mv男同| 日本va欧美va瓶| 麻豆精品一区二区综合av| 久久激情五月激情| 久久99精品视频| 国产剧情在线观看一区二区 | 国产乱码精品1区2区3区| 久久99久久99小草精品免视看| 免费人成精品欧美精品| 久草精品在线观看| 国产剧情一区二区| 成人高清伦理免费影院在线观看| 99久久亚洲一区二区三区青草| 不卡视频免费播放| 色婷婷久久99综合精品jk白丝| 91蜜桃在线观看| 欧美在线999| 欧美福利视频导航| 欧美成人一区二区三区片免费| 久久影院视频免费| 国产精品每日更新在线播放网址| 综合久久久久久| 亚洲一二三四在线观看| 日本一道高清亚洲日美韩| 麻豆国产精品777777在线| 国产原创一区二区| 成人爱爱电影网址| 在线视频国产一区| 6080午夜不卡| 亚洲精品在线免费观看视频| 国产蜜臀av在线一区二区三区| 日韩一区欧美一区| 亚洲一区二区三区视频在线| 日本成人在线不卡视频| 国产又黄又大久久| av激情成人网| 欧美日韩激情一区| 久久综合九色综合97婷婷女人| 国产日韩欧美激情| 一区二区三区在线观看国产| 日本午夜一本久久久综合| 国产精品亚洲一区二区三区妖精| 99久久er热在这里只有精品66| 欧美中文字幕一区二区三区亚洲| 日韩一区二区三区四区五区六区| 国产午夜精品理论片a级大结局 | 欧美日韩国产中文| 久久色在线视频| 亚洲男人的天堂av| 男人的j进女人的j一区| 高清在线成人网| 欧美色综合久久| 久久蜜臀精品av| 一区二区三区在线观看国产| 老司机一区二区| 91捆绑美女网站| 日韩欧美精品在线视频| 国产精品久久久久9999吃药| 丝袜国产日韩另类美女| 成人影视亚洲图片在线| 51久久夜色精品国产麻豆| 国产日韩欧美a| 婷婷开心激情综合| 成人精品视频一区| 91精品麻豆日日躁夜夜躁| 国产精品午夜电影| 日韩avvvv在线播放| av亚洲产国偷v产偷v自拍| 日韩一区二区免费在线电影| 亚洲婷婷国产精品电影人久久| 免费观看在线综合色| 91麻豆蜜桃一区二区三区| 欧美成人三级电影在线| 亚洲精品视频免费观看| 国产自产v一区二区三区c| 欧美调教femdomvk| 国产精品妹子av| 日本麻豆一区二区三区视频| 91片在线免费观看| 26uuu久久综合| 香蕉av福利精品导航| 成人av在线电影| 欧美xingq一区二区| 亚洲国产一区二区在线播放| 成人深夜视频在线观看| 日韩欧美激情在线| 亚洲成人在线观看视频| 99久久精品国产导航| 2023国产精品| 日本美女视频一区二区| 欧美中文字幕一区二区三区亚洲| 欧美激情在线观看视频免费| 蜜芽一区二区三区| 欧美色中文字幕| 亚洲欧美另类图片小说| 国产成人在线免费| 日韩情涩欧美日韩视频| 午夜精品一区二区三区免费视频| 99国产精品久| 亚洲国产精品99久久久久久久久| 麻豆精品久久精品色综合| 欧美日韩免费在线视频| 亚洲视频每日更新| 成人美女视频在线观看18| 久久久久久久久久久99999| 免费欧美日韩国产三级电影| 欧美日韩精品一区二区| 一区二区三区美女|