Apple 'studying' self-driving car

Technology giant Apple is looking beyond mobile devices to learn how to make a self-driving electric car, and is talking to experts at carmakers and automotive suppliers, a senior auto industry source familiar with the discussions said.

The Cupertino, California-based maker of phones, computers and, soon, watches is exploring how to make an entire vehicle, not just designing automotive software or individual components, the auto industry source said.

"They don't appear to want a lot of help from carmakers," said the source, who declined to be named.

Apple is gathering advice on parts and production methods, focusing on electric and connected-car technologies, while studying the potential for automated driving, the source said.

"Fully automated driving is an evolution. Carmakers will slowly build the market for autonomous cars by first releasing connected and partially automated cars," the auto industry source said. "Apple is interested in all the potential ways you can evolve the car; that includes autonomous driving."

Whether it will build and release an electric car or a more evolved autonomous vehicle remains to be seen, the source said.

But clearly Apple has sharply raised its ambitions in automotive technology. Car technology has become a prime area of interest for Silicon Valley companies ranging from Google Inc, which has built a prototype self-driving car, to electric carmaker Tesla Motors Inc.

An Apple spokesman in London on Saturday declined to comment on "rumors or speculation".

Trying to build an actual car would mark a dramatic shift for the maker of the iPhone and iPad. Apple often researches projects which are then discarded, but has so far mainly stuck to its core expertise in mobile and electronic devices.

The Wall Street Journal reported on Friday that Apple had set up a secret lab working on the creation of an Apple-branded electric car, citing people familiar with the matter. The lab was set up late last year, soon after Apple revealed its forthcoming smart watch and latest iPhones, the Financial Times said.

The Journal said that the Apple project, code-named "Titan", employed several hundred people working a few miles from Apple's headquarters in Cupertino.

Apple executives met with contract manufacturers including Magna Steyr in Austria, a unit of Magna International, the Journal said. A Magna spokeswoman declined to comment.

Autonomous driving is likely to emerge progressively as driver assistance systems become more sophisticated.

Already, carmakers such as Daimler, BMW and Volkswagen's Audi have revealed cars that can travel long distances without human intervention.

Analysts at Exane BNP Paribas have said they see a $25 billion market for automated driving technology by 2020, with vehicle intelligence becoming "the key differentiating factor".