久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

For priests of high fashion, offline is better than online

By Wang Zhuoqiong | China Daily | Updated: 2015-07-31 08:33

I was told it was a new boutique store, offering medium- to high-end men's fashion.

However, the delicate designs mixing European style with Chinese furniture, and even the vintage floors, caught me off guard.

The wooden cabinet used as a display for shirts was carefully selected from an antique furniture store in Suzhou, a city an hour away from Shanghai by train, and was painted in a bright peacock-blue.

I asked the senior marketing director about the need for such heavy investment in the brick-and-mortar store, instead of just joining the e-commerce retail revolution in China, by placing its products on major platforms.

Surely, that would bring her new brand more customers.

"We have our own website," she said. "But we are not considering any collaboration with a third party to go online."

Though not uttering the exact words, she effectively indicated that cooperation with a Chinese online platform would undermine her brand image, relegating the presentation of its high-fashion products to a mere commodity.

The image and display of products on major Chinese e-commerce websites tend to follow the same format, giving brands very little differentiation, blending characteristics rather than underlining their differences, in the hope of bringing in customers.

A semi-luxury brand I often shop for in physical stores has recently opened a presence on a major e-commerce platform.

But when I checked it online, I was shocked to find how simple and rough its website pages were laid out.

Photos of models dressed in the clothes were small, and all looked the same: Lifeless. It didn't feel like a luxury brand, more of a pile of garments on discount.

I shut the page immediately.

It wasn't the first time I had heard fashion retailers complaining over the tight controls being put on them by Chinese giant e-commerce platforms.

Recently Japan's Uniqlo shut its one-month-old online shops on JD.com.

A statement from JD said it understood Uniqlo's move, and remained open toward future collaboration.

Of the many fashion retailers I've covered, many have been abundantly aware of the drawbacks of launching their products on major e-commerce sites.

But the traffic they have brought as a result, and the awareness raised are tempting, not to say the potential to reach more customers in places where they haven't the capacity to open stores yet.

For customers like me, the pleasure of smelling nice fragrances inside shops, the exciting experience of trying on clothes, and even the help and opinions of sales assistants, are still strong selling points that a simple click on a laptop will never replace.

In my eyes, online fashion pages on e-commerce platforms will only remain useful brochures to browse before the actual purchasing happens at the real store, unless the operators are willing to ease their controls over brands and let them shine the way they should be.

E-commerce websites specializing in fashion have developed innovative technologies, and very much their own brand DNA.

ASOS Plc, for example, a leading British fashion e-commerce company, entered the Chinese market in 2013 with beautifully designed photos and videos, with models wearing the exact clothes a customer is viewing.

Adding its own brand items to those from third-party China producers means 2,000 different pieces on offer. It has built its own logistic centers to deliver website orders to customers, and other products and fashion from its operations around the world are available too.

Customers of fashion brands are so much more sensitive and demanding than simply being offered the chance to view colorful photos, before parting with their money.

Contact the writer at wangzhuoqiong@chinadaily.com.cn

 

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    亚洲国产视频a| 久久国产三级精品| 欧美日韩中文字幕精品| 视频一区国产视频| 日韩美女在线视频| 国产盗摄一区二区三区| 日韩一区中文字幕| 欧美三级电影精品| 狠狠色综合播放一区二区| 久久精子c满五个校花| 99精品桃花视频在线观看| 亚洲成人免费在线| 精品黑人一区二区三区久久| 不卡电影一区二区三区| 午夜精品福利视频网站| 精品国产123| 99久久精品99国产精品| 三级在线观看一区二区| 久久精品亚洲乱码伦伦中文| 91在线视频观看| 日韩黄色在线观看| 国产精品久久久久久户外露出| 欧洲精品一区二区| 国产一区二区不卡在线| 亚洲精品美国一| 精品欧美一区二区在线观看| 不卡的av网站| 日韩精品欧美精品| 欧美激情在线看| 欧美人狂配大交3d怪物一区| 国产丶欧美丶日本不卡视频| 亚洲制服欧美中文字幕中文字幕| 欧美r级在线观看| 99精品视频一区二区| 蜜桃av噜噜一区| 亚洲国产精品传媒在线观看| 欧美亚洲高清一区| 国产精品综合一区二区| 亚洲午夜精品一区二区三区他趣| 久久久噜噜噜久久中文字幕色伊伊 | 国产精品国产馆在线真实露脸 | 国产精品丝袜一区| 欧美日韩国产免费一区二区 | 日本大胆欧美人术艺术动态| 国产欧美一区二区三区在线老狼| 91久久奴性调教| 国产福利视频一区二区三区| 丝袜亚洲另类欧美| 亚洲欧洲精品天堂一级| 欧美成人高清电影在线| 在线视频一区二区三区| 国产精品一二三四区| 视频一区二区三区入口| 国产精品国产三级国产普通话蜜臀| 日韩视频在线一区二区| 色乱码一区二区三区88| 国产精品一区三区| 蜜臀av性久久久久蜜臀av麻豆| 亚洲天堂网中文字| 2024国产精品视频| 欧美日韩午夜在线视频| 99精品在线观看视频| 国产成人在线视频网站| 六月婷婷色综合| 首页综合国产亚洲丝袜| 有坂深雪av一区二区精品| 国产精品午夜电影| 久久免费看少妇高潮| 91精品视频网| 欧美视频三区在线播放| 99r国产精品| 懂色av中文一区二区三区| 精品伊人久久久久7777人| 无码av免费一区二区三区试看| 亚洲色图视频网| 亚洲国产成人私人影院tom| 欧美精品一区视频| 日韩精品一区二区三区视频播放| 欧美少妇一区二区| 欧美中文字幕一区二区三区| 91麻豆自制传媒国产之光| 成人黄色免费短视频| 国产jizzjizz一区二区| 国产一区二区视频在线| 久久99精品久久久| 麻豆精品视频在线观看免费 | 91在线免费视频观看| 成人激情综合网站| 成人三级在线视频| 国产69精品一区二区亚洲孕妇| 国产在线精品视频| 国产一区二区视频在线| 国产麻豆视频一区二区| 黄页网站大全一区二区| 久久se这里有精品| 韩国精品免费视频| 国产精品综合一区二区三区| 国产麻豆欧美日韩一区| 国产乱码精品一区二区三区五月婷 | 国模少妇一区二区三区| 经典三级一区二区| 国产毛片一区二区| 国产成人av一区二区| 国产999精品久久久久久绿帽| 国产成人高清视频| jiyouzz国产精品久久| 91麻豆精东视频| 欧美专区日韩专区| 在线播放日韩导航| 日韩一级大片在线| 亚洲精品在线三区| 国产亚洲欧美日韩日本| 国产精品免费av| 亚洲乱码国产乱码精品精小说 | 色综合亚洲欧洲| 在线欧美小视频| 欧美日韩一本到| 日韩亚洲欧美一区二区三区| 精品成a人在线观看| 国产三级精品三级| 亚洲人成电影网站色mp4| 亚洲卡通欧美制服中文| 亚洲国产成人av| 蜜桃视频在线一区| 久久99久久久久久久久久久| 国产在线精品免费| av毛片久久久久**hd| 欧美午夜在线观看| 欧美一区永久视频免费观看| 欧美不卡视频一区| 国产欧美日韩激情| 亚洲女同一区二区| 日韩不卡一二三区| 国产成人自拍网| 一本色道综合亚洲| 91精品久久久久久久久99蜜臂| 精品国产91九色蝌蚪| 1区2区3区精品视频| 五月天中文字幕一区二区| 久久国产精品99精品国产| 粉嫩久久99精品久久久久久夜| 色综合一区二区三区| 56国语精品自产拍在线观看| 久久久99久久| 亚洲精品成a人| 另类小说视频一区二区| 成人免费高清在线观看| 欧美日韩国产一级片| 久久色.com| 一区二区三区精品在线| 美女网站视频久久| www.视频一区| 欧美一区二区视频观看视频| 国产精品水嫩水嫩| 高清不卡一区二区| 日本电影欧美片| 精品久久久久久久久久久久包黑料 | 国产精品久久久久久久午夜片| 亚洲一区欧美一区| 狠狠色狠狠色合久久伊人| 94-欧美-setu| 日韩欧美国产不卡| 亚洲色图一区二区| 精品一区二区三区在线视频| 色欧美片视频在线观看在线视频| 日韩无一区二区| 一区二区三区在线免费观看| 久草这里只有精品视频| 在线影院国内精品| 2021中文字幕一区亚洲| 亚洲自拍偷拍九九九| 国产乱人伦偷精品视频不卡| 欧美日韩精品欧美日韩精品一综合| 久久久久久久久一| 亚洲成人免费看| 成人免费视频app| 日韩三级在线免费观看| 亚洲裸体xxx| 国产999精品久久久久久| 91精品国产91久久综合桃花 | 亚洲国产精品嫩草影院| 成人黄色777网| 欧美成va人片在线观看| 亚洲美女在线国产| 国产在线精品视频| 91精品国产色综合久久ai换脸 | 一本大道综合伊人精品热热| 欧美xxx久久| 天天综合网天天综合色| jlzzjlzz亚洲女人18| 精品日韩成人av| 婷婷久久综合九色综合绿巨人| www.欧美.com| 国产色综合一区| 奇米四色…亚洲| 欧洲国内综合视频| 亚洲欧洲99久久| 国产精品一二二区| 亚洲精品在线三区| 另类人妖一区二区av|