Push to move beyond industry domination is crucial for release of China's enormous consumption potential

With the introduction of the 12th Five-Year Plan (2011-15), China began a new stage of consumption, undergoing the transformation from a society dominated by purchases of daily necessities to one characterized by the consumption of services.

The added-value of the services industry accounted for 49.5 percent of the GDP in the first half of 2015, and it is expected to surpass 50 percent by the end of the year. This will be 3 percentage points higher than the goal set during the 12th Five-Year Plan.

That means two significant changes have happened. The first is that the services industry accounts now for a bigger share of GDP than secondary industry, like manufacturing, and domestic consumption is contributing to the country's economic growth.

This transformation of the economic structure is expected to further accelerate as China goes all out to establish consumption-powered growth during the coming 13th Five-Year Plan (2016-20).

However, since China's consumption rate now stands at 50 percent, 30 percentage points lower than the average level in developed countries, it is unlikely to experience overconsumption as is the case in the United States.

The diversified and Chinese characteristics of its consumption structure mean the country still has huge potential to expand domestic demand. For example, the current consumption capacity of China's elderly people is estimated to total 1 trillion yuan ($157.5 billion). However, due to the insufficient supply of tailor-made products and services, the annual spending by this ever-growing group is only about 200 billion yuan at present. The accelerating changes in China's demographic structure and its ongoing urban-rural integration are robustly driving domestic consumption.

With the implementation of a series of consumption-prioritized policies and measures, China's consumption is expected to have doubled when the 13th Five-Year Plan matures. It is expected that the country's final consumption rate will rise from 51.2 percent in 2014 to above 60 percent by the end of the five-year period, and its household consumption rate will rise to 50 percent. The proportion of the country's household consumption to its gross domestic product has been on a declining trajectory, falling from 48.8 percent in 1978 to 36.2 percent in 2013, in contrast to relatively stable government spending.

It is expected the country's total consumption will increase from 30.7 trillion yuan in 2014 to 50 trillion yuan by 2020. Increased spending will make a bigger contribution to the country's economic growth, which is expected to be over 60 percent by 2020. China's huge consumption market not only constitutes an important prop for its own economic growth, it will also be an important propulsive force for the world's economic rebalancing as a whole.

In the coming 13th Five-Year Plan period, the country should accelerate its much-needed economic transformation led by the service sector. Deeper integration between the industrial and service sectors, such as the informationalized, service-oriented and globalized development of the manufacturing sector, is an irreversible trend. Developing modern services will not play down the importance of industry. On the contrary, the development of modern services driven by the new industrial revolution will lubricate the development of emerging industries. Furthermore, consumption expansion resulting from a booming services sector will also promote more effective investment, thus pushing forward investment transformation that will also drive economic growth.

Given that the 13th Five-Year Plan period is in the middle and latter period of China's industrialization, the push for a transformation of the economy from industry-dominated to services-led is an intrinsic requirement for China's economic restructuring and upgrading, and also a key for releasing its enormous consumption potential.

The country should fully open its services market, as this is not only a key to its economic structural adjustment, but also a strategic direction for its market-based reform efforts. China has opened the majority of its industries over the past decades since the launch of reform and opening-up, but its services market has remained insufficiently open, thus making it difficult for the sector to realize further development and enhancement through utilization of domestic and overseas capital.

The country should accelerate its financial, tax, fiscal and educational reforms in a bid to break the structural obstacles to development of the services sector. At the same time, the government should increase the purchases of public services as a way to accelerate the opening of the country's public services market.

The author is president of the China Institute for Reform and Development. The views do not necessarily reflect those of China Daily.