USEUROPEAFRICAASIA 中文雙語Fran?ais
    China
    Home / China / Business

    New McDonald's set to expand faster in China

    By Wang Zhuoqiong in Shanghai | China Daily | Updated: 2017-08-09 08:24

    Some 2,000 quick service outlets to open by 2022 in small cities

    McDonald's Corp, the global fast-food chain that has forged a new partnership in China last month, will expand faster by opening 2,000 new restaurants in the next five years.

    They will be set up mostly in third-and fourth-tier cities with a focus on take-aways and digitalized services.

    The company said it will increase its expansion pace from about 250 new outlets this year to 500 per year from 2022 onward.

    It did not disclose other details like the scale of new investments that would ensue.

    The new partnership, jointly established by CITIC Ltd, CITIC Capital, Carlyle Capital and McDonald's, paid $2.08 billion for the US-based fast food chain's business in the Chinese mainland and Hong Kong.

    The deal received regulatory approval and was completed on July 31.

    The new company will become McDonald's largest franchisee outside of the United States.

    CITIC Ltd and CITIC Capital together hold a majority 52 percent stake in the new company, while Carlyle Capital will hold 28 percent, and McDonald's 20 percent.

    Currently, McDonald's operates and manages 2,500 restaurants in the Chinese mainland, including 600 franchises, and 240 restaurants in Hong Kong.

    The new company will manage all the 2,000 new restaurants directly.

    Despite McDonald's global dominance, KFC, owned by Yum China, has bigger presence in the Chinese quick service restaurant. Yum China runs more than 5,000 KFC restaurants in over 1,100 cities and counties.

    KFC's wide presence in China appears to have bolstered the confidence of McDonald's investors in the new expansion plan, industry insiders said.

    The new partnership of McDonald's aims to achieve double-digit sales growth annually in the next five years.

    The goal includes delivery coverage of 3,375 restaurants or over 75 percent of the total.

    "China will soon become our largest market outside of the United States," said Steve Easterbrook, McDonald's president and CEO.

    "The mainland and Hong Kong are leading the global system in capturing new consumer trends such as delivery and digitalization and it is driving strong performance and growth momentum."

    Zhang Yichen, the new chairman of McDonald's China, said restaurant ownership at the local level will foster entrepreneurial spirit within the company.

    For example, considering the strong demand for takeout food and the population density in China, Zhang emailed Easterbrook regarding the need to develop a customized software system for the Chinese market.

    The latter dispatched McDonald's global IT team to support the China business. Now, the take away operation in China tops the global chain's comparable systems across markets.

    Zhang said CITIC has more than 1,400 bank branches in China. Besides, CITIC and Carlyle's extensive resources and market expertise in real estate, supply chains, retail, consumer goods and technology, coupled with the global quality standards and branding of McDonald's, will prove to be a winning formula.

    Jason Yu, general manager of Kantar Worldpanel China, a firm that researches shopper behavior, said, "CITIC operates many branches in third-and fourth-tier cities, and they understand the local market, hence will be able to help McDonald's to choose appropriate sites for new restaurants and also provide useful real estate information."

    wangzhuoqiong@chinadaily.com.cn

    New McDonald's set to expand faster in China
    The launch of the new McDonald's China in Shanghai.CHINA DAILY

    Editor's picks
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    2024最新热播日韩无码| 人妻无码第一区二区三区| 久久久久久亚洲AV无码专区| 欧美麻豆久久久久久中文| 亚洲 无码 在线 专区| 老司机亚洲精品影院无码| 国内精品人妻无码久久久影院导航| 中文字幕亚洲欧美专区| yy111111少妇无码影院| 亚洲熟妇无码另类久久久| 精品久久久久中文字| 中文字幕一精品亚洲无线一区| WWW插插插无码视频网站| 久久99精品久久久久久hb无码| 国产日韩AV免费无码一区二区| 色婷婷综合久久久久中文一区二区 | 免费A级毛片无码A∨中文字幕下载 | 亚洲日韩精品A∨片无码| 久久久99精品成人片中文字幕| 日本公妇在线观看中文版| 国产精品无码一区二区在线 | 18禁裸乳无遮挡啪啪无码免费| 无码人妻久久一区二区三区免费丨 | 无码专区一va亚洲v专区在线 | 中文亚洲欧美日韩无线码| 亚洲成?Ⅴ人在线观看无码| 国产精品无码素人福利| 国产乱子伦精品无码专区| heyzo高无码国产精品| 国产a v无码专区亚洲av| 91久久精品无码一区二区毛片| 精品久久久久久无码免费| 人妻少妇看A偷人无码精品| 亚洲精品无码久久不卡| 中文字幕无码人妻AAA片| 中文人妻无码一区二区三区| 中文字幕在线精品视频入口一区| 色欲狠狠躁天天躁无码中文字幕 | 久久精品亚洲AV久久久无码| 亚洲综合无码精品一区二区三区 | 免费A级毛片av无码|