久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / China

The king of fast food in China

By Xu Junqian in Shanghai | China Daily USA | Updated: 2017-09-03 14:18

It may have been 30 years since it opened its first store in Beijing, but KFC is still the reigning champion of the domestic market and it has no plans to lose its crown

KFC China has been busy in recent months.

As part of plans to refine itself for a younger audience in China, the fast food chain has introduced its black burgers to the Chinese market, renovated many of their stores to showcase a contemporary industrial chic look, and opened an experimental outlet called KPRO.

Unlike KFC's typical offerings like fried chicken and Zinger burgers, KPRO offers a selection of green food including quinoa salads, salmon sandwiches and fresh fruit juices. The restaurant is located in the basement of a sleek shopping mall in Hangzhou, Zhejiang province, where China's e-commerce giant Alibaba is headquartered. Alibaba recently became one of the Chinese investors in KFC China.

"We have been here so long that sometimes Chinese consumers may outgrow us a little bit. We need to adjust and keep up," said Joey Wat, president and chief operating officer of Yum China, the parent company of KFC that recently split from its global business Yum Brands to become a separate publicly traded company.

"With a customer portfolio ranging from 3 to 80 years old, I think every player in the restaurant industry here is our competitor," added Wat.

KFC made its foray into the Chinese mainland on Nov 12, 1987, by opening a three-story restaurant near Qianmen, the entrance to the capital city's Imperial Palace. Occupying a total space of 1,100 square meters, that KFC outlet was the largest in the world.

But the space was still not big enough to accommodate the thousands of curious Chinese who were eager to have their first bite of not just fast, but Western food as well.

"For a very long time, KFC and McDonald's were synonymous with Western food and even what we call fine dining, from the price and brand perspective," said Guo Geping, director of the China Chain Store and Franchise Association.

On its first day of operations, the store sold 2,200 buckets of fried chicken and raked in a whopping 83,000 yuan ($22,300 then). This figure kept growing and peaked at 150,000 yuan during the first year. Today, the average daily turnover of a KFC outlet in China is around 50,000 yuan. The craze endured for several months, with the queue of customers outside the store stretching nearly 100 meters long to Tian'anmen Square.

Back then, a KFC meal was considered a luxury to most Chinese. With the average monthly wage in China then being 100 yuan, most people only ate the restaurant's about 6-yuan hamburgers and 2.5-yuan fried chicken meals during special occasions.

For many of those who grew up in 1990s China, having a meal at KFC was considered the highlight of the month. Many parents used the fast food chain as an incentive to get their kids to behave well and score good grades in school.

The instant and phenomenal success of KFC convinced its biggest rival, McDonald's, to embrace the market three years later. The latter first opened in Shenzhen where KFC had yet to establish a presence. Chinese copycat restaurants soon mushroomed across the country, creating a vibrant fast food landscape that thrived for as long as a decade.

Ronghua Chicken, founded by Shanghai's State-owned food and restaurant group Xinya in 1991, is one of the first copycats. The group claimed its chickens were infused with Chinese herbs before being deep fried, and paired the meat with Chinese fried rice and appetizers like spicy and sour cabbages.

The company quickly gained nationwide popularity, primarily because it was slightly cheaper than KFC and because locals were eager to support a local brand. Ronghua Chicken's daily turnover peaked at 119,000 yuan during the first two years, but it had by 2000 disappeared from the market. Industry insiders point out that their demise was due to a lack of experience in managing a chain business.

By 2007, fast food accounted for more than half of the country's restaurant businesses. While KFC and McDonald's are still the biggest players in the Chinese market today, their market shares have been declining due to increasing market size and competition as well as the growing awareness of healthy eating. Other factors include the bird flu epidemic and recurring allegations of food safety issues.

According to Euromonitor International, the market share of KFC in the Chinese restaurant chain industry in 2016 was 11.6 percent, down from 16 percent in 2012.

In a 2015 consumer report by McKinsey which polled over 10,000 residents in 44 Chinese cities, only 51 percent of the respondents said they had consumed Western fast food over the past year, down from 67 percent in 2012. But these findings have hardly dampened KFC and McDonald's resolve to broaden their footprint, with both companies having embarked on an aggressive expansion across China.

McDonald's recently announced that it plans to double its new openings from 250 per year to 500 over the next five years. KFC, which already has twice as many outlets as its rival, said there are no plans to slow down the pace of its own expansion and will seek to penetrate the more rural regions.

In fact, Yum China's separation from its parent company looks to be a part of the expansion strategy for China.

"At separation, we will be operating a highly cash-generative business, with no external debt and ample cash on hand. This will enable us to invest in new restaurants, digital engagement and our delivery network, providing job opportunities to thousands more people across the country," said Yum China CEO Micky Pant in the statement.

Consumers from the younger generation are evidently the main target for these two companies. KFC and McDonald's have abandoned using cartoon mascots and have instead turned to celebrities to draw attention.

In June, McDonald's collaborated with Kris Wu, a celebrity who is often likened to the Justin Bieber of China because of the controversies he has been involved in.

The 27-year-old actor and singer had in 2016 overshadowed famous actress Fan Bingbing as the second most valuable celebrity in China in terms of commercial value, according to Chinese tech giant Tencent. Last year, Wu also became the first non-British face in the history of Burberry to don the luxury brand's signature trench coat alongside the likes of Eddie Redmayne and Romeo Beckham.

But KFC would not be outdone. Over the past 13 months, the brand has collaborated with four celebrities, including boy band TFBoys which helped to promote its black burgers. Before Wat took over, the brand had never partnered with celebrities as the brand's ambassador. Its key marketing visual in China was the blue and red chicken that had replaced the iconic image of KFC founder Colonel Sanders.

"It's not all about sales, though we are pretty satisfied with the figures," said Wat, in response to the celebrity endorsement deals initiated by her since she took over the helm two years ago.

"The biggest challenge today is keeping up with the ever-changing demands of consumers. To be old is an honor. But to be outdated is dangerous."

xujunqian@chinadaily.com.cn

The king of fast food in China

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产日产精品一区| 亚洲国产精品影院| 99re在线精品| 夜夜精品浪潮av一区二区三区 | 国产剧情一区二区三区| 国产亚洲短视频| 91视频免费看| 青青青伊人色综合久久| 欧美经典一区二区| 色哟哟一区二区在线观看| 日日夜夜精品视频免费| 久久久久88色偷偷免费| 91搞黄在线观看| 久久疯狂做爰流白浆xx| 国产欧美日本一区视频| 在线观看区一区二| 久久99久久99小草精品免视看| 欧美激情一区二区三区| 欧美性大战xxxxx久久久| 精品影院一区二区久久久| 亚洲色图丝袜美腿| 日韩欧美成人一区| av一二三不卡影片| 日本免费新一区视频| 日本一区二区不卡视频| 欧美日韩视频在线第一区 | 欧美在线免费观看亚洲| 精品在线你懂的| 亚洲人成7777| 精品国精品自拍自在线| 色婷婷激情久久| 国产一区二区免费在线| 亚洲综合在线电影| 26uuu色噜噜精品一区| 欧美亚洲国产怡红院影院| 国产精品一区二区在线观看不卡| 亚洲国产日韩av| 日本一区二区动态图| 欧美日韩国产123区| 懂色av噜噜一区二区三区av| 日韩av高清在线观看| 自拍偷自拍亚洲精品播放| 精品久久人人做人人爰| 日本韩国一区二区三区视频| 国产一区二区免费视频| 视频一区视频二区中文字幕| 一区视频在线播放| 久久久午夜精品理论片中文字幕| 欧美日韩在线播放三区四区| 成人涩涩免费视频| 久久黄色级2电影| 亚洲成人免费视频| 中文字幕一区免费在线观看| 欧美精品一区男女天堂| 欧美日本一区二区在线观看| 99久久精品国产观看| 黑人精品欧美一区二区蜜桃| 五月婷婷另类国产| 亚洲精品视频一区二区| 中文字幕精品一区二区三区精品| 日韩欧美在线1卡| 欧美性淫爽ww久久久久无| www.亚洲人| 风间由美性色一区二区三区| 精彩视频一区二区| 视频一区欧美精品| 一卡二卡欧美日韩| 亚洲欧美在线视频观看| 国产亚洲精品资源在线26u| 欧美大片在线观看| 91精品国模一区二区三区| 在线观看精品一区| 91一区二区三区在线观看| 国产原创一区二区| 久久不见久久见免费视频7| 亚洲成人av一区二区三区| 亚洲乱码国产乱码精品精可以看 | 99re6这里只有精品视频在线观看 99re8在线精品视频免费播放 | 亚洲午夜影视影院在线观看| 亚洲三级小视频| 中文字幕一区二区三区视频| 欧美激情一区二区三区不卡| 久久久久久久久久久电影| 精品久久久久久久久久久院品网| 日韩视频免费直播| 日韩欧美国产高清| 欧美va在线播放| 精品剧情v国产在线观看在线| 日韩欧美国产一区在线观看| 日韩欧美一级特黄在线播放| 制服丝袜成人动漫| 91精品国产综合久久福利软件| 欧美日韩一区二区不卡| 欧美少妇一区二区| 欧美日韩视频在线第一区 | 91久久精品一区二区二区| 色婷婷狠狠综合| 在线免费观看不卡av| 欧美午夜精品久久久久久超碰 | 欧美日韩和欧美的一区二区| 欧美亚州韩日在线看免费版国语版| 91久久精品一区二区三区| 欧美性色黄大片手机版| 欧美色中文字幕| 欧美日本在线播放| 日韩欧美中文字幕制服| 26uuu国产在线精品一区二区| 久久久综合九色合综国产精品| 久久婷婷色综合| 中文一区一区三区高中清不卡| 国产精品视频在线看| 亚洲欧洲国产日韩| 亚洲主播在线观看| 日韩和欧美一区二区三区| 蜜臀av性久久久久av蜜臀妖精| 精品一区二区三区香蕉蜜桃| 国产一区二区在线观看视频| 国产成人av一区| 91亚洲大成网污www| 欧美性受xxxx黑人xyx性爽| 在线综合+亚洲+欧美中文字幕| 欧美一级一区二区| 久久久一区二区三区| 国产精品久久久一本精品 | 在线播放91灌醉迷j高跟美女| 91精品麻豆日日躁夜夜躁| 欧美精品一区二区三区在线| 中文字幕巨乱亚洲| 亚洲国产视频一区| 久久99久久99精品免视看婷婷| 成人深夜福利app| 欧美日韩在线综合| 日韩欧美久久一区| 国产精品久久久久一区二区三区共 | 麻豆精品视频在线观看视频| 国产成人免费视频精品含羞草妖精| 99国产精品国产精品毛片| 欧美日韩精品一区二区三区四区 | 精品理论电影在线| 中文字幕日韩精品一区| 午夜国产精品影院在线观看| 激情五月激情综合网| 91天堂素人约啪| 69堂国产成人免费视频| 久久久99精品久久| 亚洲激情校园春色| 美国三级日本三级久久99| a级精品国产片在线观看| 欧美福利视频导航| 国产免费成人在线视频| 亚洲图片欧美视频| 久草这里只有精品视频| 91欧美激情一区二区三区成人| 日韩一区二区三区三四区视频在线观看| 国产亚洲福利社区一区| 亚洲国产精品久久人人爱蜜臀| 国产精品一品二品| 欧美日本一道本| 国产精品天天看| 人人精品人人爱| 94色蜜桃网一区二区三区| 欧美一区二区高清| 欧美激情一区二区三区全黄| 日韩高清在线电影| 99久久久久久99| 精品成人a区在线观看| 亚洲愉拍自拍另类高清精品| 国产一区欧美日韩| 欧美日韩成人一区二区| 国产精品国产三级国产aⅴ中文 | 国产成人在线色| 在线播放视频一区| 亚洲欧美另类小说| 国产精品18久久久久久久久久久久| 欧美午夜理伦三级在线观看| 中文字幕乱码亚洲精品一区| 日本不卡一区二区三区| 99精品视频在线免费观看| 亚洲精品在线观看网站| 亚洲第一福利一区| 成人精品国产一区二区4080| 欧美一级淫片007| 一区二区三区 在线观看视频| 国产高清视频一区| 欧美一区永久视频免费观看| 一区二区三区加勒比av| 成人国产亚洲欧美成人综合网| 精品国产精品一区二区夜夜嗨| 亚洲成人动漫精品| 99精品在线观看视频| 国产欧美一区二区三区在线看蜜臀| 美女在线观看视频一区二区| 欧美四级电影网| 亚洲美女淫视频| eeuss鲁片一区二区三区| 久久精品人人做人人爽人人| 美女视频网站久久| 91精品在线观看入口| 亚洲成人午夜电影| 色婷婷av一区二区三区之一色屋|