您現在的位置: > Language Tips > News English > Bilingual News  
     





     
    最新調查:性感廣告無法吸引女性
    [ 2006-09-13 09:00 ]

    A sexy ad.
                  

    Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to research. The advertising industry bases its success on consumers being drawn to their products. But when it comes to selling in magazines like Allure and Glamour publications with 100% female readership what do consumers want?

    To find out, a team of researchers at the University of Florida gauged the emotional responses of more than 100 college-aged women to photos of attractive women.

    After looking at each photo, the participants would point to a manikin that represented their emotional reaction.

    For instance, one set of manikins represented arousal reactions, ranging from disinterested to excited. The more seductive the model, the more it left the women bored and uninterested, according to lead author Robyn Goodman.

    The findings seem to contradict the sensual images that saturate the ads in female magazines. "It seems they missed the mark here," said Jon Morris, one of the co-authors.

    He added that the results also illuminate a gap between the male executives who are marketing the magazines and the consumers.

    In an initial survey, participants were asked to rate photos of models according to six beauty categories, including sex kitten and classic feminine. "These beauty types were determined by fashion editors at magazines," Goodman said.

    But rather than distinguishing between six beauty types, the participants only saw two types. "After analysing the data, we found that female consumers only saw two types of beauty: wholesome and sexy-sensual," Goodman said.

    For instance, Katie Holmes is an example of wholesome while the Victoria's Secret models are sexy-sensual, she said.

    (Agencies)

    一項研究表明,雜志上的性感美女廣告可能吸引不了女性讀者的目光。廣告的成功與否取決于廣告是否能吸引顧客。但是,如果說在《誘惑》和《魅力》這樣的女性雜志上做廣告,消費者又有哪些期待呢?

    為了找到答案,佛羅里達大學的一組研究人員對100多名女大學生在看到漂亮女性照片時的情緒反應進行了測評。

    調查對象在看完每張照片后,都要指出一個可以代表她們情緒的人體模型。

    比如,一組人體模型代表從“不感興趣”至“興奮”的各種喚起反應,研究報告主要撰寫人羅賓·古德曼說,越是挑逗的女模特,越讓女性厭煩和不感興趣。

    這些研究結果似乎跟充斥于女性雜志中的各種性感廣告相矛盾。研究報告的撰寫者之一喬恩·莫里斯說:“他們可能忽視了這一點。”

    他說,這個研究結果也讓我們看到做女性雜志市場營銷的男業務員對女性消費者還不夠了解。

    在一個初步測試中,研究人員要求調查對象給六種美女類型的模特照片打分,這其中有性感尤物,也有古典美女。古德曼說:“這些美女類型是由雜志的時尚版編輯定的。”

    但是調查對象并沒有將這些模特分成六種類型,她們主要評出了兩種美麗類型。古德曼說:“在對這些數據進行分析后,我們發現女性消費者只評出了兩種類型:健康型和性感性。”

    她說,比如,凱蒂·赫爾莫斯屬于健康型美女,而為“維多利亞秘密”做廣告的模特們都屬于性感型美女。


    (英語點津姍姍編輯)

     

    Vocabulary:


    illuminate : to provide intellectual or spiritual enlightenment and understanding(啟發;使人理解)

     

     

     

     
     

     

     

     
     

    48小時內最熱門

         

    本頻道最新推薦

         
      最新調查:性感廣告無法吸引女性
      Ground zero: 世貿大廈遺址
      美國各地舉行9•11五周年紀念活動
      李安拍《色•戒》陳沖飾梁朝偉太太
      “美黑沙龍”小荷才露尖尖角






    中文字幕亚洲综合精品一区| 亚洲AV永久无码精品一区二区国产| 久久无码AV中文出轨人妻| 人妻精品久久久久中文字幕| 国产精品无码一区二区在线| 亚洲永久无码3D动漫一区| 免费A级毛片无码A∨中文字幕下载 | 67194成l人在线观看线路无码| 伊人蕉久中文字幕无码专区| 亚洲精品无码日韩国产不卡?V| 无码人妻精品一区二区三区久久| 一级片无码中文字幕乱伦 | 亚洲一本大道无码av天堂| 日韩精品中文字幕无码一区| 中文字幕丰满乱子伦无码专区| 在线中文字幕播放| 亚洲AV区无码字幕中文色| 亚洲av无码乱码在线观看野外| 精品无码人妻一区二区免费蜜桃| 亚洲精品无码mv在线观看网站| 开心久久婷婷综合中文字幕| 国产中文字幕在线| 色婷婷综合久久久中文字幕| 日韩亚洲变态另类中文| 日韩免费a级毛片无码a∨| 精品无码久久久久久久动漫 | 国产精品无码永久免费888| 人妻精品久久无码专区精东影业 | 日韩精品无码一区二区三区不卡 | 国产成人无码综合亚洲日韩| 日韩久久无码免费毛片软件| 日韩AV片无码一区二区不卡电影| 日韩免费人妻AV无码专区蜜桃| 无码性午夜视频在线观看| 欧洲精品久久久av无码电影| 日韩丰满少妇无码内射| av无码国产在线看免费网站| 无码人妻少妇久久中文字幕| 亚洲Av无码专区国产乱码不卡| 中文字字幕在线中文乱码不卡| 中文字幕精品亚洲无线码一区 |