久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

您現在的位置: > Language Tips > Survival English > Business English  
 





 
匯豐銀行商務寫作教程(2)
[ 2007-05-14 10:37 ]

開始寫作之前要有個計劃,這樣在寫作的時候才會知道自己要寫什么、寫作的目的是什么,才能更好的考慮用什么樣的寫作方式。

 

Chapter 1  Plan

 

Objectives:

 

By the end of this chapter, you'll be able to plan your writing. You'll do this by deciding:

--why you are writing

--how you want your reader to respond

--what you want your reader to know

 

Why do you plan?

 

What is the value of planning? Think about this...

 

Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficult because you start writing right away. In other words, you overlook the importance of planning before you write.  Unfortunately, "if you fail to plan, you plan to fail." So you need to plan your writing ... and then write according to your plan. If you plan well, your writing is more likely to get the results you want.

 

How can you plan your writing?

 

Effective writers use 3 strategies.

 

WHY are you writing?

WHAT do you want the reader to do?

WHAT does the reader need to know?

 

These 3 questions provide a good framework for planning. Let’s look at them one by one.

 

Why are you writing?

 

The business world is full of busy people. They don't want to waste time reading meaningless letters, memos, faxes and e-mails. They don't want to guess why you're writing to them. That's why it's very important for you to state your purpose for writing very clearly at the beginning.

 

Look at the following letter:

 

20 September 200X

Mr Robert Roman
13/F 151 Gloucester Rd
Wan Chai
Hong Kong

Dear Mr Roman

HSBC CREDIT CARD 5411 8001 7633 8766

Thank you for your letter dated 18 September 200X.

We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.

Please therefore pick up your renewed card at your earliest convenience.

We are pleased to be of service.

Yours sincerely

S TSE

Simon Tse
Customer Service Officer
Card Centre

 

Simon's letter is not as effective as it could be. It's actually quite difficult to identify his purpose. You may have had to guess.

Simon probably wanted to do two things:
--to ask Mr Roman to collect his credit card and
--to explain how the annual fee for credit cards is charged.

So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example,

 

I’m writing to / I would like to…explain / request…

 

When you use this method to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand why you are writing.

Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, request and suggest.

 

WHAT do you want the reader to do?

 

After you decide why you are writing, you need to determine your reader's response.

Your readers need to know exactly what you want them to do. Therefore, you should be very specific when determining your reader's response. Compare the following two sentences:

 

1. Please therefore pick up your renewed card at your earliest convenience.

2. Please pick up your new card at our Central branch by 31 May.

 

Sentence 2 is more specific than sentence 1.

 

Remember: when you decide what you want your reader to do, you need to be as specific as possible.

 

WHAT does the reader need to know?

 

So far, you've learned how to determine your purpose for writing and your reader's response. But how can you determine what your reader needs to know? The answer depends on:

--why you are writing and

--what you want the reader to do.

 

Look at the letter again:

 

20 September 200X

Mr Robert Roman
13/F 151 Gloucester Rd
Wan Chai
Hong Kong

Dear Mr Roman

HSBC CREDIT CARD 5411 8001 7633 8766

Thank you for your letter dated 18 September 200X.

We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.

Please therefore pick up your renewed card at your earliest convenience.

We are pleased to be of service.

Yours sincerely

S TSE

Simon Tse
Customer Service Officer
Card Centre

 

IF Simon

--wants to explain the charges (writer's purpose)

--expects Mr Roman to understand the charges (reader's response)

 

THEN Mr Roman needs to know (reader's information)

--WHAT the charges are

--WHY the charges are applied

--WHO to talk to if he has questions

 

IF Simon

--wants to ask Mr Roman to collect his credit card (writer's purpose)

--expects Mr Roman to collect his credit card (reader's response)

 

THEN Mr Roman needs to know (reader's information)

--HOW to collect his credit card

--WHERE to collect his credit card

--WHEN to collect his credit card

 

He needs to know WHO? WHAT? WHY? WHERE? WHEN? and HOW? Some professional writers call these the five W's and the one H. You can use the "5WIH" questions when you plan the reader's information. If you do this, you will ensure that your reader has all the necessary information.

 

Summary

 

In this chapter, you've learned the three strategies used in planning. Planning is a key to success in writing. "If you fail to plan, you plan to fail."

 

Before you start to write, you have to plan what to write. You then write according to your plan. When you plan, you need to consider the following:

 

--the writer's purpose

--the reader's response

--the reader's information.

 

In other words, you can help your reader by stating very clearly why you are writing and how you expect your reader to respond. The 5W1H questions (who, what, why, where, when and how) help to ensure you have included all the necessary information.

Then, you can provide the information your reader needs to know.

 

(來源:中國物流論壇 實習生江巍 英語點津 Annabel 編輯)

 
 
相關文章 Related Stories
 
匯豐銀行商務寫作教程(1)
         
 
 
 
 
 
         

 

 

 
 

48小時內最熱門

     

本頻道最新推薦

     
  “Booboo”:錯誤
  “宿醉”怎么說
  匯豐銀行商務寫作教程(1)
  應聘秘書:面試實例(1)
  “啤酒”種種

論壇熱貼

     
  英語點津開博客,大家覺得怎么樣?
  快快加入“凈臉兩周年特別活動”
  給某人留點面子,咋說?
  請教“嗜好”怎么翻譯?
  "a pool report"是不是“聯合報道”?
  “走著瞧”可以說go and see 么!?






久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产成人精品免费看在线播放 | 国产一级黄色录像片| 日韩视频在线视频| 性生生活大片免费看视频| 成人在线视频一区二区三区| 天天干在线影院| 亚洲人精品午夜射精日韩| 亚洲欧美国产中文| 九九九九免费视频| 午夜影院免费版| 一本色道无码道dvd在线观看| 特级黄色录像片| 亚洲欧美视频二区| 成人在线观看黄| 一本久道高清无码视频| 黄色片免费网址| 黑森林精品导航| 日韩少妇内射免费播放18禁裸乳| 艳母动漫在线观看| 亚欧美在线观看| 国产美女三级视频| 欧美一级片免费播放| 天天成人综合网| 做a视频在线观看| 男女爽爽爽视频| 成人免费在线小视频| 日韩精品一区二区在线视频| 天天干天天曰天天操| 亚洲欧美在线精品| 又色又爽又高潮免费视频国产| av免费观看大全| 成人小视频在线观看免费| 手机看片日韩国产| 亚洲第一成肉网| 亚洲综合欧美在线| 动漫av免费观看| 国产精品秘入口18禁麻豆免会员 | 亚洲精品自拍网| 免费av网址在线| 欧美黄色免费影院| 日日鲁鲁鲁夜夜爽爽狠狠视频97 | 777一区二区| 国产一级片自拍| 亚洲少妇第一页| 亚洲五月天综合| 国产a级片免费观看| 精品中文字幕av| 免费无码国产v片在线观看| 日日碰狠狠添天天爽超碰97| 鲁一鲁一鲁一鲁一澡| 黄色一级片播放| 5月婷婷6月丁香| 天天摸天天碰天天添| 国产黄视频在线| 国产精品wwwww| 手机看片福利日韩| 色播五月激情五月| 亚洲精品免费一区亚洲精品免费精品一区| 在线观看免费视频高清游戏推荐| 久久人人爽av| 日本福利视频导航| 黄色a级片免费看| 婷婷五月综合缴情在线视频| 精品国产一二三四区| 欧美私人情侣网站| 69久久久久久| 国内av一区二区| 国产又粗又长又爽视频| 欧美日韩dvd| 国产极品尤物在线| 香蕉视频网站入口| 日本黄色的视频| 国产91porn| 97国产精东麻豆人妻电影| 九九热在线免费| 青青草原国产免费| 欧美黄网在线观看| www.com毛片| 亚洲美女性囗交| 欧美黄网在线观看| 无遮挡又爽又刺激的视频| 亚洲午夜精品一区| 久草视频这里只有精品| 丰满少妇被猛烈进入高清播放| 天天干天天草天天| 欧美在线观看视频免费| 免费大片在线观看| 久久久成人精品一区二区三区| 欧美在线一区视频| 亚洲最大成人在线观看| 精品国产无码在线| 国产亚洲综合视频| 欧美一级特黄aaa| 国产精品专区在线| 国产乱女淫av麻豆国产| 亚洲色成人www永久在线观看| 精品少妇无遮挡毛片| 日韩人妻精品一区二区三区| 欧美极品欧美精品欧美图片| 午夜精品久久久久久久99热影院| 国产一二三区在线播放| 国产色视频在线播放| 欧美这里只有精品| 国产区二区三区| 岛国大片在线播放| 国产aⅴ爽av久久久久| 霍思燕三级露全乳照| av噜噜在线观看| 97国产在线播放| 天天干天天操天天干天天操| 国产精品wwwww| 日韩一级免费看| 亚洲免费看av| 奇米精品一区二区三区| 免费在线观看污污视频| 男人操女人免费软件| 免费的一级黄色片| av免费一区二区| 久久精品.com| 国产情侣第一页| 黄频视频在线观看| 国产精品一区二区小说| 欧美v在线观看| 久久这里只有精品18| 天天干天天色天天干| 国产无套内射久久久国产| 国产精品视频网站在线观看| 国产一区二区在线观看免费视频| 久草青青在线观看| 免费观看国产精品视频| 可以在线看黄的网站| 999在线观看| 国产天堂在线播放| 鲁一鲁一鲁一鲁一色| 黄色成人在线免费观看| 国产精品jizz在线观看老狼| 男人添女人下面免费视频| 国产女女做受ⅹxx高潮| 欧美日韩成人免费视频| 欧美 亚洲 视频| 爱爱爱视频网站| 亚洲va在线va天堂va偷拍| www.天天射.com| 久草福利视频在线| 中文字幕无码不卡免费视频| 黄色av免费在线播放| 免费观看国产精品视频| 国产一区二区三区乱码| 成年人深夜视频| 无码毛片aaa在线| 91亚洲一区二区| 一级网站在线观看| 国产又粗又长又爽又黄的视频| 性chinese极品按摩| 中文字幕第36页| 一路向西2在线观看| 久久久精品麻豆| 国产又黄又猛又粗又爽的视频| 日韩精品免费播放| 青青在线免费观看视频| 成年人视频在线免费| 午夜免费精品视频| av网站在线不卡| 奇米影视四色在线| 日韩在线一区视频| 亚洲一区二区三区四区精品| 国产性生活一级片| 妞干网这里只有精品| 韩国无码av片在线观看网站| 成人免费毛片在线观看| 欧美日韩在线一| 成人3d动漫一区二区三区| 中文字幕天天干| av噜噜在线观看| 国产对白在线播放| 日本一区午夜艳熟免费| 免费在线a视频| 色综合天天色综合| 欧美成人乱码一二三四区免费| 亚洲精品中文字幕乱码无线| 久久久99精品视频| 黄色大片在线免费看| 国产精品无码一本二本三本色| 亚洲a级黄色片| 91视频成人免费| 精品久久久久久久久久中文字幕| 国产真实乱子伦| 日韩av片专区| 成人免费a级片| www黄色av| 婷婷激情小说网| 亚洲色成人www永久在线观看| 欧美少妇性生活视频| 欧洲在线免费视频| 国产二区视频在线| 国产高潮免费视频| 久久久天堂国产精品| 日韩一级在线免费观看| 亚洲精品在线网址| 91免费黄视频|