這個(gè)五一節(jié)，一個(gè)名叫魏則西的年輕人的死亡，將大名鼎鼎的百度再次推上輿論的風(fēng)口浪尖。又是百度醫(yī)療搜索的“競(jìng)價(jià)排名”，這個(gè)依靠金錢(qián)和謊言堆砌的虛假信息又一次坑害了一個(gè)無(wú)辜的生命。

The parents of Wei Zexi, a computer science major at Xidian University in Shaanxi province who died of a rare form of cancer, wait outside a funeral home in Xianyang, Shaanxi, on April 13. WAN JIA / FOR CHINA DAILY

請(qǐng)看《中國(guó)日?qǐng)?bào)》的報(bào)道：

The central government has set up an investigation team to probe search engine giant Baidu, after the company was accused by a hospital patient, who since has died, of providing misleading medical treatment information.
政府已成立調(diào)查組進(jìn)駐搜素引擎巨頭百度公司。此前百度因“魏則西去世事件”被指責(zé)提供誤導(dǎo)性的醫(yī)療信息。

【魏則西接受“免疫療法”后去世】

Nasdaq-listed Baidu has been under mounting public pressure since a couple said online that their 21-year-old son died of cancer after receiving immunotherapy at a hospital in Beijing.
一對(duì)夫婦在網(wǎng)上發(fā)消息稱(chēng)他們21歲的兒子（魏則西）在北京一家醫(yī)院接受免疫療法治療癌癥后去世，此后百度面臨越來(lái)越大的公眾壓力。百度公司在納斯達(dá)克上市。

The parents said their son learned of the treatment and the hospital by researching the disease on Baidu, and that the hospital was listed second from the top on the first page of search results.
魏則西的父母稱(chēng)，魏則西在百度搜索這種疾病時(shí)，獲知了這種治療方法和這家醫(yī)院。這家醫(yī)院顯示在百度搜索頁(yè)面首頁(yè)的第二位。

【“競(jìng)價(jià)排名”之惡】

Before Wei's death, he also had posted about his experience on the Q&A website Zhihu, calling the treatment useless and criticizing Baidu's paid listing practice.
在魏則西去世之前，他就在問(wèn)答網(wǎng)站知乎上發(fā)貼講述了自己的經(jīng)歷，稱(chēng)這種療法無(wú)效，批評(píng)了百度的競(jìng)價(jià)排名機(jī)制。

Paid listing is an internet advertising model used to direct traffic to websites. The system, under which an advertiser pays a search engine for each time an ad is clicked, has long been a major source of revenue for Baidu.
競(jìng)價(jià)排名是一種將網(wǎng)絡(luò)流量導(dǎo)向網(wǎng)站的互聯(lián)網(wǎng)廣告模式。廣告客戶(hù)按照廣告被點(diǎn)擊的次數(shù)向搜索引擎付費(fèi)，一直是百度的主要利潤(rùn)來(lái)源。

（中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 yaning）