近日，微軟在英國上線獎勵措施，吸引更多人使用必應搜索引擎和Edge瀏覽器。用戶可使用獎勵積分兌換免費獎品或會員。據稱，微軟還將在其他國家繼續推廣這一獎勵計劃。

Microsoft technology advisor Bill Gates and his wife Melinda leave on the second day of the Allen and Co. media conference in Sun Valley, Idaho, US, July 10, 2014. REUTERS/Rick Wilking/File Photo

Microsoft Rewards has launched in the UK, and aims to tempt more people over to Bing.
“微軟獎勵”計劃已經在英國推出，旨在吸引更多人使用必應搜索引擎。

It’s the company’s latest attempt to poach Google’s users, and arguably the most desperate so far.
這是該公司吸引谷歌用戶的最新嘗試，也可以說是迄今為止最“不顧一切”的舉措。

Microsoft will reward you for using the Bing search engine, with points you can exchange for a number of freebies.
使用必應搜索引擎會得到微軟的獎勵，你可以使用獲得的獎勵積分兌換一些免費贈品。

You’ll need to be signed into Bing with your Microsoft account, in order to earn points.
你需要用你的微軟賬戶登陸必應，以賺取積分。

Each Bing search will get you three points, but this will be doubled if you’re also using Edge, Microsoft’s answer to Google Chrome.
每次使用必應搜索，你就會得到三分，但是如果你還使用Edge瀏覽器的話，積分將會翻番，Edge是微軟對抗谷歌Chrome的瀏覽器。

‘Level 1’ users can earn up to 60 points per day, simply by searching for 10 things through Bing.
“一級”用戶每天最多可以賺到60分，只需通過必應搜索10次即可。

If you manage to reach 500 points in a month, you’ll become a ‘Level 2’ member, and will be able to earn up to 150 points per day through search.
如果你能在一個月內得到500分，你就會成為“二級”會員，之后通過搜索，你每天可以賺到最多150分。

“The search limit resets every day, so you can start earning again tomorrow.”
“搜索次數限制每天重置，這樣你就可以在第二天重新開始賺取積分。”

You can get your hands on extra points by taking quizzes at Microsoft Rewards, though you’ll have to sign up for an account first.
你可以通過參加“微軟獎勵”的小測驗活動來獲得額外的積分，不過你必須先注冊一個賬戶。

You can exchange those points for a selection of prizes, such as an Xbox Live Gold Membership that usually costs ￡9.99 (6,000 points), a one-month Groove Music Pass that usually costs ￡8.99 (9,500 points) and a 12-month Groove Music Pass (110,000 points, or 99,900 for Level 2 members).
你可以利用這些積分兌換獎品，比如使用6000積分兌換價值9.99英鎊的Xbox Live黃金會員；使用9500積分兌換價值8.99英鎊的為期一個月的Groove Music Pass訂閱服務；或者使用11萬積分兌換為期一年的Groove Music Pass訂閱服務（二級用戶只需99900積分）。

In 2012, Microsoft launched the ‘Bing It On’ challenge, which displays Bing search results and Google search results side-by-side and invites users to blindly choose which set they prefer.
2012年，微軟推出了“必應挑戰”活動，將必應搜索結果和谷歌搜索結果并排顯示，并邀請用戶盲測，選擇自己認為最滿意的結果。

英文來源：獨立報
翻譯：中國日報網愛新聞iNews譯者
編審：yaning