Super Saturday (12/23)
超級星期六（12月23日）

Super Saturday or Panic Saturday is the last Saturday before Christmas, a major day of revenue for American retailers, marking the end of the shopping season. Super Saturday targets last-minute shoppers. To compete with each other, stores offer significant discounts and extend store hours in an attempt to attract customers and drive impulse buying.
超級星期六是圣誕節(jié)前的最后一個星期六，對美國零售商來說，這一天是創(chuàng)收的重要日子，標(biāo)志著購物季即將結(jié)束。超級星期六針對的是最后一批購物者。商家們?yōu)榱吮舜烁偁?，會推出大幅折扣并延長營業(yè)時間，從而吸引消費(fèi)者，鼓勵沖動消費(fèi)。

Due to Super Saturday's proximity to Christmas, shoppers are typically reluctant to venture online for deals, as purchases may not be able to arrive in time for the holiday. However, this is not always the case. If customers are unable to gain access to the stores, like what happened during the North American blizzard of 2009, customers who have little time left to buy their gifts may be forced online.
由于超級星期六接近圣誕節(jié)，顧客們通常不愿意冒險網(wǎng)購，因?yàn)橘徺I的商品可能無法在圣誕節(jié)按時抵達(dá)。但有時候也不一定。如果顧客無法去商店購物，比如像2009年北美暴雪那樣，沒有時間買禮物的顧客可能被迫網(wǎng)購。

Christmas Eve & Christmas Day (12/24-12/25)
平安夜和圣誕節(jié)（12月24日-25日）

These days are, obviously, low shopping days. That’s because most people in Western countries are not online or in shops, but instead spending time with their family and friends.
很顯然，這兩天購物的人較少。因?yàn)榇蟛糠治鞣絿业娜诉@時不會上網(wǎng)或逛街，而是花時間陪伴家人朋友。

However, when it comes to ecommerce, the whole world is retailers’ market. In many countries, November is no more significant than December. In many Western countries, there’s also Boxing Day (the 26th) which is an opportunity to buy end-of-season items.
然而，在電商領(lǐng)域，整個世界都是零售商的市場。在許多國家，11月并不比12月更重要。很多西方國家還有節(jié)禮日（12月26日），這也是購買季末商品的機(jī)會。

英文來源：omnisend.com, Wikipedia
翻譯&編輯：董靜
審校：yaning