English 中文網(wǎng) 漫畫(huà)網(wǎng) 愛(ài)新聞iNews 翻譯論壇
    中國(guó)網(wǎng)站品牌欄目(頻道)
    當(dāng)前位置: Language Tips > Normal Speed News VOA常速


    Internet, social media prominent in US presidential race

    [ 2012-08-16 15:13]     字號(hào) [] [] []  
    免費(fèi)訂閱30天China Daily雙語(yǔ)新聞手機(jī)報(bào):移動(dòng)用戶(hù)編輯短信CD至106580009009

    Political campaigns used to rely on speeches, rallies, and newspapers to reach and motivate voters. Then radio and television made it possible to reach everyone quickly and simultaneously. Today, campaigns can spread their messages instantly - and, interactively - through the Internet's so-called "social media".

    The Internet's role in political campaigning has grown hugely over the past 20 years. It's used to spread the candidates' messages, to raise money, and to motivate voters to get actively involved.

    Transformative communication

    When Democratic Party presidential candidate Barack Obama ran in 2008, his team used the Internet to a degree never seen before - and with significant effect, says political communications strategist Peter Fenn.

    "First of all, if you look at the numbers on this, it's absolutely incredible. He had 4 million donors to his campaign, which is about one in every 17 people who voted for him gave him money," said Fenn. "That had never happened in American politics. Second thing is [that] you had about 16 million email addresses that he had of folks."

    In the 2012 presidential election, both major candidates - the incumbent president, Obama, and his Republican challenger, Mitt Romney, are using the Internet - including social media such as Facebook and Twitter - massively, and strategically.

    And, each form has a role to play in message delivery, says the Romney campaign's Digital Media Director, Zac Moffat.

    "The way that I would think about it is Twitter is kind of the ultimate real-time engagement tool. Twitter is the conversations occurring in real time," said Moffat. "I would think of Facebook as happening 'that night' - it's almost like currently the event has occurred, and people are reflecting upon it. And then, Google kicks in the next day, and they are able to kind of put structure to all of that madness, and is able to say 'OK, this is how people talked about it.'"

    Interactive, responsive body politic

    Social media also enable voters to respond to candidate mis-statements and awkward situations.

    "It's hard to know just how well the word will turn out. There are a few things that are disconcerting."

    With them spread like wild fire across the Internet, political newspaper correspondent Tony Romm: "There is a piece of information... and it begins to bounce around, essentially. It's shared, it's repeated. It reverberates. We see that when things like gaps. Somebody says something on twitter and that begins to explode in popularity where people are retwitting it and creating hashed hats around it. We see the same thing with Facebook, when a user shares a news story about something a candidate has done. And then, that begins to explode, eventually winding up in major newspapers, making major headlines across the country. So, it has a huge effect."

    Internet political strategists say the goal with social media is to collect data from voters in order to personalize the campaign - to make the candidate not only familiar, but also to be seen as a friend who knows and understands the problems voters face and want solved. That, analysts say, is the 'retail politics' of today - and tomorrow.

    incumbent: 現(xiàn)任的;在職的

    Related stories:

    Romney picks Paul Ryan for running mate

    Have baggage?

    Rivals to rest on Fourth of July break

    Candidates target Ohio; US family wealth at 1992 levels

    (來(lái)源:VOA 編輯:實(shí)習(xí)生朱眉霖)

     
    中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津版權(quán)說(shuō)明:凡注明來(lái)源為“中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津:XXX(署名)”的原創(chuàng)作品,除與中國(guó)日?qǐng)?bào)網(wǎng)簽署英語(yǔ)點(diǎn)津內(nèi)容授權(quán)協(xié)議的網(wǎng)站外,其他任何網(wǎng)站或單位未經(jīng)允許不得非法盜鏈、轉(zhuǎn)載和使用,違者必究。如需使用,請(qǐng)與010-84883631聯(lián)系;凡本網(wǎng)注明“來(lái)源:XXX(非英語(yǔ)點(diǎn)津)”的作品,均轉(zhuǎn)載自其它媒體,目的在于傳播更多信息,其他媒體如需轉(zhuǎn)載,請(qǐng)與稿件來(lái)源方聯(lián)系,如產(chǎn)生任何問(wèn)題與本網(wǎng)無(wú)關(guān);本網(wǎng)所發(fā)布的歌曲、電影片段,版權(quán)歸原作者所有,僅供學(xué)習(xí)與研究,如果侵權(quán),請(qǐng)?zhí)峁┌鏅?quán)證明,以便盡快刪除。
     

    關(guān)注和訂閱

    人氣排行

    翻譯服務(wù)

    中國(guó)日?qǐng)?bào)網(wǎng)翻譯工作室

    我們提供:媒體、文化、財(cái)經(jīng)法律等專(zhuān)業(yè)領(lǐng)域的中英互譯服務(wù)
    電話(huà):010-84883468
    郵件:translate@chinadaily.com.cn
     
     
    最近2019年中文字幕一页| 在线精品无码字幕无码AV| 国产成人精品一区二区三区无码 | 中文字幕无码久久人妻| 亚洲中文字幕久久精品无码APP| 亚洲中文字幕无码一区| 国产精品无码一区二区在线| 国产色无码专区在线观看| 婷婷综合久久中文字幕蜜桃三电影| 国产午夜片无码区在线播放| 日本爆乳j罩杯无码视频| 暖暖免费在线中文日本| 中文字幕无码不卡在线| 久久久无码精品午夜| 久久久久亚洲av无码专区导航| 久久无码专区国产精品发布 | 中文字幕日韩理论在线| 熟妇人妻无码中文字幕| 亚洲午夜福利精品无码| 国产高清无码毛片| 国产成人无码一区二区在线播放| 在线精品无码字幕无码AV| 岛国无码av不卡一区二区| 日韩精品无码视频一区二区蜜桃 | 国产麻豆天美果冻无码视频| 最近中文字幕电影大全免费版 | 色欲综合久久中文字幕网| 亚欧无码精品无码有性视频| 国产强伦姧在线观看无码| 97无码免费人妻超| 99精品一区二区三区无码吞精| 黄A无码片内射无码视频| 狠狠躁天天躁无码中文字幕| 日韩精品无码一区二区中文字幕| 无码人妻丰满熟妇区五十路百度| 一本加勒比hezyo无码专区| 亚洲av中文无码乱人伦在线r▽| 无码人妻精品一区二区三区99仓本| 无码精品人妻一区二区三区人妻斩| 免费无码国产欧美久久18| 亚洲色中文字幕无码AV|