久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

您現在的位置: Language Tips> Columnist> Raymond Zhou  
   
 





 
Studying the 'Wen effect'
[ 2008-12-01 17:57 ]

By Raymond Zhou

Studying the 'Wen effect'

What do Oprah Winfrey and Wen Jiabao have in common? They can both catapult obscure works into bestsellers. The American television host opened a book club, a segment on her extremely popular talk show, in 1996 and has since recommended dozens of books, increasing their sales by as much as a million copies each. Hence, the "Oprah effect".

The Chinese premier mentioned in a visit to Singapore late last year that Meditations by Marcus Aurelius is his bedside reading. Since then, the Roman emperor's thoughts and insights have had half a dozen Chinese translations published, all of which are selling briskly. There is a bilingual Chinese-English edition, a special edition for adolescents and even a Meditations-style volume by one of the translators. All of them carry the tagline "a book Premier Wen Jiabao reads every day".

China has book critics, but their impact pales beside that of politicians. The Chinese version of The World Is Flat is on the recommendation list of several high-profile leaders. When Wang Yang, then Party secretary of Chongqing municipality, encouraged city officials to read it, 1,000 copies were sold in one day, emptying the city's entire inventory. Later, when Wang assumed the equivalent position in Guangdong province, he invited author Thomas Friedman for a visit.
A year ago, the Party secretary of Jiangxi province asked subordinates at an official meeting whether any of them had read the New York Times columnist's deep thoughts on globalization. Few hands shot up. Imagine the sales volume of that market!
 
When I interviewed Xia Deren, the mayor of Dalian, he gave me a copy of this book as a souvenir. I knew the mayor was featured in the book. And it was my guess he had bought hundreds of copies and gave them away as gifts.
 
This could be the envy of American politicians. President George W. Bush is said to be a bookworm, yet the release of his reading list, which includes such titles as American Prometheus by Kai Bird and Martin Sherwin, Polio: An American Story by David Oshinsky, and Salt: A World History by Mark Kurlansky, has not created miracles for their sales.
 
A comparison of the marketing strategies for Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark Penn and E. Kinney Zalesne reveals a cultural chasm: In Amazon's introduction, the book is positioned as an "exercise in nano-sociology" for "culture buffs, retailers and especially businesspeople for whom 'small is the new big' will value". The Chinese title, as it appears on book retailing sites, is Microtrends: Jointly Recommended by Bill Clinton and Bill Gates. Here, the power of politics and money add to the prestige.
 
That explains the sudden popularity of titles concerning Barack Obama, the American president-elect. In the week after the election, the giant Zhongguancun bookstore in Beijing reported an 80 percent increase in sales of these titles, many of which were hastily assembled from online sources.
 
A search of Dangdang.com, one of the largest online retailers in China, early this week turned up 14 titles in all. Ranked at the top, by sales, is Obamanomics, written by John Talbott and translated into Chinese. At the bottom of the list is The Audacity of Hope written by Obama. In between is a bunch of quickly put-together volumes set to cash in on Obama's election.
In the old days, Chinese leaders were reluctant to publicize their reading lists. According to Southern Weekend, as late as 1987, when the Communist Party magazine Outlook asked Hu Yaobang, then Party secretary, to "promote reading", Hu said it was inconvenient for him to specify titles for recommendation.
 
The Fifth National Reading Survey, published in July 2008, reveals that the reading rate of books has halted its decline and rests at 48.8 percent, which translates to 4.58 volumes per capita (for the year 2006). The Southern Weekend interviews show the reading rate among government and Party officials hovers around 20-30 percent. These people have to wade through tons of documents every day, and for leisure they opt for newspapers instead. Unless assigned as a specific task by their boss, a book could be the last thing on their to-do list.
 
The report says the current reading craze engineered by top leaders could dissolve overnight once they leave office. The turning point for official enthusiasm with reading came in 2002 when the CPC report initiated the idea of a "study-oriented society".
 
In every hotel room of the Party School of the Central Committee of CPC, there is a set of four big tomes, each devoted to Karl Marx and Friedrich Engels, Mao Zedong, Deng Xiaoping and Jiang Zemin, says Professor Chen Xuewei of the school.
 
Beyond that, the reading list reflects the personal opinions of each official, big or small. The current trend is to endorse titles that help broaden one's vista, notes Ye Duchu, another professor of the Party School. "What used to be forbidden zones are no longer forbidden, but you have to have a global view. That's the biggest change in the past 30 years." Besides, book recommendation is not only top down, but could be bottom up as well. "Nobody is an expert at everything," Ye adds.
 
Strictly speaking, Premier Wen Jiabao was not asking everyone to read Meditations. He was saying he had read the book more than 100 times. Then publishers discovered how great and relevant this classic was. If you think about it, this slim volume says a lot about the personal philosophy and stoicism of the premier and, by extension, the way he governs the country and the policies he helps formulate.
 
Another title Wen has recommended, "no less than five times" according to media reports, is Adam Smith's The Theory of Moral Sentiments. It is less of a runaway hit than Meditations, but has 10 Chinese versions. The premier's endorsement has no doubt given a boost to its sales but its real value, given China's brush with natural disasters and corporate scandals, lies in the morals and ethics espoused in the book, which have come as a timely antidote.
 
In the final analysis, the success of the two classics is more a cultural phenomenon than a business one. The sharp eye of the publishers was certainly a factor but it was the ideas in them that resonate with present-day Chinese. The premier was, in a sense, using them as a moral guiding light.
 
Studying the 'Wen effect'

我要看更多專欄文章

 
英語點津版權說明:凡注明來源為“英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883631聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。
相關文章 Related Story
 
 
 
本頻道最新推薦
 
Walking in the US first lady's shoes
“準確無誤”如何表達
英國新晉超女蘇珊大媽改頭換面
豬流感 swine flu
你有lottery mentality嗎
翻吧推薦
 
論壇熱貼
 
別亂扔垃圾。怎么譯這個亂字呀?
橘子,橙子用英文怎么區分?
看Gossip Girl學英語
端午節怎么翻譯?
母親,您在天堂還好嗎?

 

久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    亚洲精品20p| 天天干天天操天天干天天操| 国产又猛又黄的视频| 久久国产精品免费观看| 成年人午夜视频在线观看| 999在线免费视频| 欧美视频在线第一页| 爱情岛论坛亚洲首页入口章节| 日本福利视频在线观看| 中文久久久久久| 亚洲熟妇国产熟妇肥婆| 午夜免费视频网站| 欧美 激情 在线| 青青草视频国产| 在线免费av播放| 九九九九免费视频| 日本aa在线观看| 激情成人在线观看| 向日葵污视频在线观看| 哪个网站能看毛片| 成年人看的毛片| 成人在线免费观看网址| 中文字幕成人免费视频| 精品久久久久久久无码 | 欧美伦理视频在线观看| 亚洲精品蜜桃久久久久久| 亚洲自拍第三页| 国产三级国产精品国产专区50| 777av视频| 国产欧美123| 亚洲天堂av一区二区三区| 日韩av在线中文| av片在线免费| 最新免费av网址| 国产嫩草在线观看| 久久久久久久少妇| 免费无遮挡无码永久视频| 日韩精品一区二区在线视频| 亚洲黄色网址在线观看| 亚洲黄色网址在线观看| 国产手机视频在线观看| 久久免费视频2| 亚洲美女自拍偷拍| 国产高清精品软男同| 国产免费色视频| 成 人 黄 色 小说网站 s色| 无码内射中文字幕岛国片| 欧美色图另类小说| 欧美国产亚洲一区| 丝袜老师办公室里做好紧好爽| 岛国大片在线播放| 国产精品久久久久久久乖乖| 91黄色在线看| 免费一级淫片aaa片毛片a级| 欧美a级免费视频| 国产欧美日韩小视频| 91网站在线观看免费| 免费看日本黄色| 日韩欧美精品免费| 日韩小视频在线播放| 久久精品国产精品亚洲色婷婷| 欧美视频在线观看网站| 37pao成人国产永久免费视频| 国产黄视频在线| 欧美成人免费高清视频| 北条麻妃视频在线| 亚洲一区日韩精品| 天天操夜夜操很很操| 久久久久久久久网| 日韩a∨精品日韩在线观看| 男人天堂网视频| 国产wwwxx| 日本网站在线看| 白白操在线视频| 91猫先生在线| 午夜精品在线免费观看| 久久久久久综合网| 日本熟妇人妻xxxx| 国产自偷自偷免费一区| 久久久九九九热| 日韩 欧美 自拍| 无码日本精品xxxxxxxxx| 欧美一区二区中文字幕| 三年中国国语在线播放免费| av在线免费看片| 日韩精品一区二区免费| 无遮挡又爽又刺激的视频| 中文av一区二区三区| 免费成人进口网站| 丰满少妇被猛烈进入高清播放| 久久久国产欧美| 51xx午夜影福利| 日本精品一区二区三区四区| 手机免费av片| 欧美 日韩 国产 高清| 99热这里只有精品在线播放| 国产在线拍揄自揄拍无码| 日韩精品视频久久| 中文字幕第22页| 116极品美女午夜一级| 懂色av一区二区三区四区五区| 91视频 -- 69xx| 桥本有菜av在线| 成人在线免费播放视频| 神马午夜伦理影院| 手机看片福利盒子久久| 久草视频国产在线| 三级黄色片免费看| 成人一区二区三| 草草草视频在线观看| 色国产在线视频| aa在线观看视频| 日韩第一页在线观看| 熟女少妇精品一区二区| 日韩一级性生活片| 亚洲自拍偷拍一区二区三区| 激情婷婷综合网| www.av蜜桃| 久久人人爽人人片| 免费看a级黄色片| avav在线播放| 中日韩av在线播放| 日韩毛片在线免费看| 国产成人在线小视频| 超碰91在线播放| 深夜黄色小视频| 日本精品一区在线观看| 免费的一级黄色片| 1314成人网| 久久国产这里只有精品| 爱福利视频一区二区| 妞干网在线视频观看| av日韩在线看| 男人的天堂成人| 国产精欧美一区二区三区白种人| 日韩av播放器| 国产黄色特级片| 国产免费黄色一级片| 九九九九九伊人| 欧洲熟妇精品视频| 亚洲精品无码久久久久久| 久久亚洲国产成人精品无码区| 99精品一级欧美片免费播放| 久久久精品高清| 天天干天天干天天干天天干天天干| 久久综合色视频| 欧美精品久久久久久久久久久| 男人添女人下部视频免费| 成人性做爰片免费视频| 国产性生活一级片| jizzzz日本| jizzzz日本| 中文字幕一区久久| 九九九九九国产| 欧美又黄又嫩大片a级| 国产三级精品三级在线| 天美一区二区三区| 手机av在线网站| 一道本在线观看视频| 日本精品福利视频| 国产精品久久国产| 国产在线精品91| 国产精品无码一区二区在线| 激情伊人五月天| 人妻有码中文字幕| www.欧美日本| 999这里有精品| 免费成人深夜夜行网站视频| 超碰人人爱人人| www.av毛片| 37pao成人国产永久免费视频| 免费激情视频在线观看| 伊人色在线观看| 国内自拍第二页| 青青在线免费视频| 国产精品网站免费| 日韩av播放器| 一级淫片在线观看| 男女啪啪免费观看| 久久亚洲中文字幕无码| 热久久精品国产| 国产传媒免费观看| 日韩在线视频在线| av观看免费在线| 国产成年人视频网站| 三级黄色片免费看| 欧美日韩不卡在线视频| 成人在线观看黄| 天堂在线精品视频| 免费看毛片的网址| 中文字幕在线导航| 日本在线视频www色| 久久无码高潮喷水| 亚洲精品mv在线观看| 欧日韩免费视频| 一区二区三区国产免费| 二级片在线观看| 日韩av片在线看| 异国色恋浪漫潭| 成人在线免费观看av|