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Angelina Jolie in a scene from the film 'Wanted' in an image courtesy of Universal Pictures. Britain's media watchdog has banned two posters of Jolie promoting the film 'Wanted' after upholding complaints that the images of the gun-toting actress glamorized the use of guns and violence.
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Angelina Jolie might ooze Hollywood glamour, but if she's armed and looking dangerous, the actress is not welcome in Britain.
Britain's media watchdog, the Advertising Standards Authority (ASA), has banned two posters of Jolie promoting the film "Wanted" after upholding complaints that the images of the gun-toting actress glamorized the use of guns and violence.
One poster showed the actress crouching and holding a gun pointing upward while the other showed her lying on her back across a car's hood, brandishing guns.
The ASA said it had received 17 complaints from people who thought the ads were irresponsible because they glorify and glamorize gun crime at a time when there is increasing public concern in Britain about it.
Some also complained that the posters for the high-tech action thriller co-starring James McAvoy and Morgan Freeman were unsuitable to be seen by children.
"We considered, that because the ads featured a glamorous actress, action poses, several images of or related to guns and aspirational text, they could be seen to glamorize the use of guns and violence," the ASA said in an online ruling.
The film's maker, Universal Pictures, defended the posters, saying the style of the advertisements reflected the film's comic-book roots and providing examples of other ads they believed were more graphic and less stylized than their posters.
Universal Pictures also said that the posters were not placed near schools and appeared in the London Underground system, which does not have a high proportion of children.
Universal, owned by General Electric Co, said the posters for the film, which was released in Britain and the United States in June, were no longer being displayed, and there were no plans for their future use.
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(Agencies)
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安吉莉娜?茱麗或許在好萊塢散發(fā)著無窮魅力，但如果在英國她也全副武裝、以一幅危險(xiǎn)的形象示人，那里的觀眾可能不會(huì)買賬。
日前，英國傳媒監(jiān)管機(jī)構(gòu)“廣告標(biāo)準(zhǔn)局”宣布禁止投放茱麗的電影《通緝犯》的兩張宣傳海報(bào)，此前有投訴者稱，海報(bào)中茱麗的持槍形象有美化槍支使用和暴力行為之嫌。
其中一張海報(bào)中的茱麗持槍半蹲，槍口指向上方；另一張中茱麗則拿著手槍，躺在發(fā)動(dòng)機(jī)蓋上。
英國廣告標(biāo)準(zhǔn)局稱，他們已收到針對該廣告的17起投訴，投訴者認(rèn)為宣傳海報(bào)不負(fù)責(zé)任，其內(nèi)容美化了槍支犯罪行為。而目前，槍支犯罪是英國民眾頗為擔(dān)憂的一個(gè)問題。
另一些人則認(rèn)為，這部高科技動(dòng)作驚悚片的宣傳海報(bào)少兒不宜。該片由詹姆斯·邁克埃維和摩根?弗里曼聯(lián)袂主演。
廣告標(biāo)準(zhǔn)局在網(wǎng)上宣布說：“鑒于該廣告中出現(xiàn)了著名女星、驚險(xiǎn)動(dòng)作、以及槍支或與槍支有關(guān)的畫面和暴力內(nèi)容，可以認(rèn)定該廣告有美化槍支使用和暴力行為的傾向。”
但影片制作公司“環(huán)球影業(yè)”辯護(hù)說，廣告的風(fēng)格體現(xiàn)了影片的漫畫淵源，并舉出了其它一些比他們的廣告更生動(dòng)、更具風(fēng)格的廣告。
此外，“環(huán)球影業(yè)”稱，宣傳海報(bào)并沒有在學(xué)校附近出現(xiàn)，而是投放在兒童很少出現(xiàn)的倫敦地鐵里。
據(jù)通用電氣旗下的“環(huán)球影業(yè)”公司介紹，他們沒有再使用這兩幅宣傳海報(bào)，今后也不會(huì)再使用。影片《通緝犯》于今年6月在英國和美國上映。
（英語點(diǎn)津姍姍編輯）
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