中國網站品牌欄目（頻道）
在嚴格遵守男女隔離政策的沙特阿拉伯，女性是不允許在公共場合工作的。因此，連女性內衣店的店員都基本是男性。這讓很多女性消費者頗為尷尬，同時要求改革的呼聲也日益高漲。為了改變這一狀況，沙特阿拉伯勞工部曾兩次頒布法令要求該行業雇傭女性店員，但執行者寥寥。近日，沙特勞工部再發通告，要求所有女性內衣店在6個月內將所有男店員換為女店員，逾期未執行者，其內衣店將被強行關閉。據悉，雇傭女性店員的內衣店要承擔店員的培訓費；同時還需遮蔽店內的所有櫥窗以防止有人從外面窺視；另外還需雇傭一名男性門衛在門口值守，阻止男性進入內衣店。很多內衣店遲遲不肯執行就是因為雇傭女店員不但會增加其運營成本，還會面臨銷售額下滑的局面。
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Women in Saudi Arabia, one of the world's most conservative societies, still have to buy their intimate clothing from male clerks, despite several petitions and two government decrees ordering businesses to hire women. |
Saudi lingerie stores are dragging their feet on an official deadline to avoid embarrassing female shoppers by replacing their male sales clerks with women, saying the change will create staff problems, lose them customers and cost them money.
Women in Saudi Arabia, one of the world's most conservative societies, still have to buy their intimate clothing from male clerks, despite several petitions and two government decrees ordering businesses to hire women.
In an effort to enforce the regulations, the Labour Ministry threatened on July 11 to close any lingerie shops that failed to replace all male staff within six months.
"We read about the order in newspapers but we did not receive any instructions (from management)... This plan can work but not at the speed they are expecting. The women have to be trained from scratch," said Tarek, a store manager at a lingerie shop in Jeddah.
In Saudi Arabia's conservative society, where religious police patrol the streets to enforce segregation of the sexes, women are not allowed to work in public places where they have contact with men, such as sale clerks or cashiers.
Shops that hire females must bear the cost of training them, cover their display windows to block the view into the stores and hire a male security guard, for at least 3,500 riyals ($930) a month, during work hours to keep men from entering.
One of Saudi Arabia's leading lingerie brands, Nayomi, made the switch after the first government decree was issued in 2004, staffing their 45 stores with female clerks only to revert to male employees a year later.
"In 2004, we implemented the order and hired women ... we faced a lot of problems," said a manager at Nayomi, who asked not to be identified. "The experience lasted about a year and we lost a lot of money, over 10 million riyals."
Poor sales owing to a lack of male customers, the high cost of ensuring security, the inability to lure customers with a window display and the reluctance of some women employees to work late shifts in a country where shops stay open until 11 pm led to the losses.
The Nayomi manager estimated that a switch to women only staff now would cost over 2 million riyals.
Pressure to hire women is driven by growing unemployment among the 18 million Saudis. Unemployment reached 10 percent in 2010 but for women the rate is estimated around 28 percent.
While many lingerie shops are not taking the threat too seriously, a small number have begun preparations.
The Fawaz Abdulaziz Al Hokair Group, which has 400 male employees in its three lingerie brands throughout the kingdom, has started training 200 females to take over their stores soon.
"We have joined with a private company to train the women. There are no trained women here because they did not work in that field before," said Ahmad Sheikh El Shabab, brand manager of La Senza, one of Al Hokair's lingerie brands in Saudi Arabia.
"The decision is great because worldwide the lingerie shops are managed by women, and that is how it should be especially in this conservative country. Many women get embarrassed buying these things from men," he said.
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(Agencies)
（中國日報網英語點津 Helen ）
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