Get beautiful without harming animals
For the first time in its history, Humane Society International, one of the world's largest animal protection organizations, has chosen a Chinese actress, Zhu Zhu, to be an ambassador of its campaign Be Cruelty-Free in China.
It is the world's largest campaign to end animal testing for cosmetics globally, and has international celebrities as its ambassadors, including Paul McCartney and Leona Lewis.
In China, the movement began in 2013.
On March 25, the Humane Society International announced that the Chinese actress, who starred in Cloud Atlas and The Man with the Iron Fists, joined its international celebrity supporters.
"China is one of the world's largest beauty markets, but also one of the few countries where the law requires animal testing for cosmetics," says Zhang Yu, coordinator of the campaign in China.
The rules on animal testing for beauty products differ from country to country, and in European Union countries, the sale of such cosmetics are banned completely, Zhang adds.
The China Food and Drug Administration issued a draft in late 2013 related to changes in the registration and licensing of cosmetics. It indicated that China would gradually ease regulations on animal testing.
