Hangzhou event gives Asian fashion a chance to take on Western brands

A model presents creations by Asian designers at the opening runway show during the annual conference of the Asia Fashion Federation.[Photo provided to China Daily]

Zhang Qinghui, president of the China Fashion Association, says Asian countries now face similar challenges with the rise of the internet, artificial intelligence and the internet of things, despite its huge market.

"It is time for us to work on a deeper level to promote the fashion business in Asia," he says.

David Wang, the chairman representing Singapore in the AFF, says: "It is very challenging for brands to expand their business or to stay sustainable.

"Many young designers have already experimented with digital prints, new methods of cutting and garment-assembling techniques as well as using techno fabrics to give their products an edge. And further technological improvements have enabled bigger brands to be a step ahead of the others."