A launch ceremony for Aiyiwu Internet Exchange Information Platform was held by Shanxi Private Enterprise Assets Exchange Association in Taiyuan, Shanxi province, on Jan 20.

The new platform has received investment from Shanxi Yiwu Business Information Consulting Co, and the O2O (online-to-offline) and B2B (business-to-business) facility will provide services for member companies of Shanxi Private Enterprise Assets Exchange Association and companies joining the platform through online information exchange and offline asset exchange.

The platform can help companies reduce their inventories, ease cash flow problems, and cut costs –– as well as provide new and dynamic marketing channels.

In addition, the platform will provide access to numerous types of big data through its website and related app, help with brand building, and develop new marketing strategies to maximize profits.

Founded in 2016, Shanxi Private Enterprise Assets Exchange Association has so far attracted over 4,000 member companies and generated over 40 billion yuan ($5.88 billion) in asset exchange for companies.

A launch ceremony for Aiyiwu Internet Exchange Information Platform takes place in Taiyuan on Jan 20. [Photo/sxrb.com]

Ma Leiping, director of Shanxi Private Enterprise Assets Exchange Association, addresses the ceremony, Jan 20. [Photo/sxrb.com]