Chinadaily.com.cn sharing the Olympic spirit
    OLYMPICS/ Olympic Nation


    Li-Ning to clothe four national teams
    By Lei Lei
    China Daily Staff Writer
    Updated: 2008-07-16 09:47

     

    While Nike will outfit the bulk of China's Olympic athletes, local sporting apparel giant Li-Ning will provide gear for four major Chinese teams, including table tennis, diving, gymnastics and shooting.

    Li-Ning has provided clothing for Chinese athletes at Olympic awards ceremonies since the Barcelona Games in 1992, so the new sponsorship deal is a positive step forward for the company.

    The company will emphasize new technologies and fashion in designing the outfits. A team of more than 100 people took two years to research and develop the outfits in Beijing, Hong Kong and the US.

    The outfits will all feature an artistic curved letter L (for Li-Ning). The design is known as the "Lucky Line" and is the thematic element of the suits. Zippers are made of pure gold and are shaped like tiny medals. Each athlete's name will also be carved into the reverse side of the zipper.

    Some other Chinese cultural elements have been incorporated into the design, such as the color red and images of a dragon, peony and a phoenix.

    "We have done a lot of functional analysis, like researching body movement, moisture management and body heat control," said Guo Jianxin, Li-Ning's chief operating officer.

    "We can proudly say that Li-Ning's suits will go onto the highest podium with the athletes who wear them."

    Li-Ning will also apply advanced materials such as "x-tra life lycra" and "coolmax" to the outfits' design. These materials will help maintain the suits' shapes and keep athletes' bodies cool.

    Special designs were added based on the requirements of specific sports. In the diving suit, for example, a water channel was added to the back to help reduce splash.

    Athletes are pleased with the new suits.

    "I like the color of the diving suit and I believe it could show our delicate diving movements in the pool," said Olympic diving champion Guo Jingjing. "The gold medal on the zipper is also good for us. I will try to perform at my best with the suit."

    Besides the four Chinese teams, Li-Ning also provided suits for several foreign teams, including Spain, Sweden, Argentina's basketball team and the US table tennis team. It will be the most foreign teams to wear the Chinese brand in Olympic history.

     
    Comments of the article(total ) Print This Article E-mail
    PHOTO GALLERY
    PHOTO COUNTDOWN
    MOST VIEWED
    OLYMPIAN DATABASE
    中文字幕一区二区三区永久| 久久久噜噜噜久久中文福利| 亚洲AV无码一区二区乱子伦| 亚洲欧美日韩中文字幕一区二区| 最近中文字幕在线中文高清版| 日韩中文字幕在线不卡| 中文字幕无码精品三级在线电影| 岛国av无码免费无禁网| 无码福利写真片视频在线播放| 国产亚洲中文日本不卡二区| 久久精品aⅴ无码中文字字幕重口| 中文字幕精品视频| 欧洲无码一区二区三区在线观看 | 中文成人无码精品久久久不卡| 久久无码人妻精品一区二区三区| 欧美日韩中文国产va另类| 影院无码人妻精品一区二区| 精品欧洲av无码一区二区三区| 玖玖资源站中文字幕在线| 亚洲中久无码不卡永久在线观看| 亚洲va无码va在线va天堂| 亚洲中文字幕伊人久久无码| 日本中文字幕高清| 亚洲精品人成无码中文毛片| mm1313亚洲国产精品无码试看 | 特级无码毛片免费视频尤物 | 精品欧洲AV无码一区二区男男| 亚洲中文字幕无码久久精品1| 中文字幕无码不卡免费视频| 久久久99精品成人片中文字幕| 波多野结衣中文字幕免费视频| 超清中文乱码字幕在线观看| 国产亚洲中文日本不卡二区| 中文人妻无码一区二区三区 | 日韩中文字幕在线观看| 无码AV中文一区二区三区| 日韩精品人妻一区二区中文八零| 99久久人妻无码精品系列| 欧日韩国产无码专区| 中中文字幕亚洲无线码| а天堂中文在线官网|