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English menu stir fries food for thought
By Raymond Zhou (China Daily)
Updated: 2008-06-18 07:31
Still, it is an encouraging sign that they have opted for acceptance rather than dogmatism. Moo Shu Pork (Sauteed sliced pork, egg and black fungus) has taken the place of an otherwise unpronounceable Muxu Pork. Brand names such as Tsing Tao Beer and Cantonese dialects such as Wonton have been preserved too. Unlike the debate on place name translation, vanity gives way to pragmatism. The pamphlet does not include such items as "General Tso's (or Tsao's) Chicken" and "Singapore Fried Rice", popular mostly overseas. For that matter, Yang Chow Fried Rice and even the well-liked Egg Foo Young are not included. It seems Chinese restaurateurs in North America need not bother with this translation aid. Special effort has been taken to promote the transliterations of items like Jiaozi, Baozi, Zongzi, Mantou and Huajuan. The rationale is clear: These items have subtle differences that cannot be conveyed with "dumpling" or "bun". If we divide transliterations into three levels of success, will they be as successful as Chow Mein, tofu or tea? Can they overcome unpronounceable syllables like zi? It takes more than one upsurge of foreign clients. What is puzzling is the use of transliteration when the meaning can be tersely put across in English. Why is "fish-flavored" passed up and "yu-shiang" chosen? The latter does not mean anything for those who are not into the Chinese language. (China Daily 06/18/2008 page1)
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