Bureaus Exclusive

2011: Fuzhou to hold first hot spring festival

By Yang Jie (China Daily Fujian Bureau)
Updated: 2010-12-31 17:14

Fuzhou, Fujian?-- Fuzhou is set to hold the first Hot Spring Festival on January 15. A week-long Hot Spring Festival is co-hosted by Fuzhou Municipal Tourism Administration and Fuzhou Daily. The theme of the festival is "experience the charm of the hot spring, feel healthy life". After successfully bid the title -- "China's hot spring capital". Fuzhou tries to build a city image -- "ancient hot spring capital, blessed city".

"With the close grasp of?Haixi Construction, Fuzhou's Tourism industry, in recent years, develops rapidly. Fuzhou will launch brand tourism with three cards in hands -- "Hot Spring, Min jiang River and Three Alleys and Seven Lanes" said Lin Hanjuan, Fuzhou municipal deputy secretary-general.

"In 2011, Fuzhou will carry on the strategy of constructing Fuzhou city into a natural and cultural tourist center of China. And in 2012, the number of national tourists will reach up to 30 million; the overseas tourists will be over 1 million which will contribute 40 billion yuan to the tourism industry." Lin added.

Up to now, Fuzhou has 10 hot spring vacation villages with a total investment of 1 billion yuan. Meanwhile, another 6 projects are under construction, the investment of it will be 2 billion yuan. Zheng Li, the Director of Fuzhou Municipal Tourism Bureau indicated that about 40 activities will be organized for 2011 Spring Festival which will provide citizens and tourists a brilliant holiday.