Preparation for Olympics progressing as planned
(BOCOG)
Updated: 2006-08-08 17:27 Wang told the press that preparation for the Paralympic Games is going on at
the same time and is progressing well as planned.
There are 20 sports on the program of the Beijing 2008 Paralympic Games,
where around 4,000 athletes will compete. Currently, BOCOG is carrying on the
preparatory work for both Games based on the principle of "concurrent
preparations, equal excellence."
Entitled "Sky, Earth and Human Being", the emblem of the Beijing 2008
Paralympic Games has been unveiled and well received by people from all walks of
life. With the development of the Guidelines on Accessibility for Beijing
Paralympic Games, we have defined the evaluation, design, approval, construction
and inspection procedures for accessibility.
In November 2005, the International Paralympic Committee (IPC) General
Assembly was held in Beijing, which further enhanced the relation between BOCOG
and the IPC. On June 5 this year, Beijing Paralympic Marketing Program was
officially launched. So far, 22 Chinese and overseas enterprises have become the
partners or sponsors of the Paralympic Games. Mascot for the Paralympic Games
will be unveiled on September 6, the day of the two-year countdown to the
Beijing 2008 Paralympic Games.
Speaking of Olympic marketing, Wang said it has yielded good results and
indicated rosy future.
Since the Beijing Olympic Marketing Program was launched in September 2003,
BOCOG has followed the principle of "run the Olympic Games openly", encouraging
Chinese and overseas companies to join in. Eleven IOC Worldwide Olympic Partners
will offer financial and service support to the Beijing Olympic Games. Another
11 Chinese and overseas companies have become the partners of the Games. In
addition, nine enterprises have become the sponsors of the Games. Since the
Olympic Licensing Program and the Supplier Program kicked off, five exclusive
suppliers and one supplier have been selected. A total of 248 licensed stores
have been opened across China and the first set of Olympic commemorative stamps
has been issued.
"Judging from the current situation, the outlook for Beijing Olympic
marketing is fairly rosy. Revenue from the Games is expected to exceed the
target set during the bid process." He said.
BOCOG has enhanced its efforts to protect sponsors' rights and to provide
services for them. BOCOG Partner Club has been established to improve sponsor
services and hospitality. In addition, BOCOG has organized two sponsor
workshops. With the support from the industrial and commercial administration
bureaus across China, campaigns have been launched to protect the Olympic brand
via anti-ambush marketing efforts.
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