久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Menswear the wolf in the pack

Updated: 2013-02-03 08:49

By Lv Chang(China Daily)

  Print Mail Large Medium  Small

 Menswear the wolf in the pack

Liu Yiqun (middle) is general manager and chief designer of Wolf Zone. Provided to China Daily

Chinese men's fashion doesn't stretch much beyond the Mao jacket or Zhongshan suit in the world's eyes. But for the past 15 years, since his time as an art student, Liu Yiqun has been tailoring ways to change that image.

In the process, as well as creating a fresh, distinctive and more casual style of menswear, the Shishi-born, Fujian province designer has stitched a noted fashion label, Wolf Zone, on to China's growing collection of brands.

Liu's latest collection graced the catwalk at the closing ceremony of China's Fashion Week in Beijing in October, and he's been invited to participate in the Who's Next in Paris showcase event at the city's fashion week. He has recently been rated as one of China's top 10 designers.

With 200 stores across China, Wolf Zone ranks as an entrepreneurial success as well as a design one. And therein lies the problem, albeit one that many up-and-coming fashion designers would wish to have.

After years of finding his way in the industry, 42-year-old Liu is still struggling to find a balance between his roles as designer and entrepreneur.

"There is a huge gap between your ideal product and the market," he says. "As a designer, I care about my products, whether we are using the best material to present my work, and I want to follow my heart. But as a businessman, I have to consider the cost and what the market needs."

Wolf Zone, launched in 2004, posted a turnover of 100 million yuan ($16.1 million) in 2012, and Liu plans to increase the number of stores to 300, spreading from southern China, to the north of the country.

Liu opened his first store in 1997 while still a student majoring in art at Xiamen University in Fujian province.

"At first I didn't tell clients those clothes were designed by me, because I was afraid that it would drive the brand-conscious customers away," he says.

"But later, as my stuff flew off the racks, and they became regular clients, I decided to tell them the truth. Surprisingly, they took it well and continued to support me."

By 2004, he had enough capital to start his own label and take on a new series of challenges in moving from being a fashion buyer to an independent designer.

"Setting up a new label involves endless work," he says. "You have to design the clothes, source fabrics, organize events, seek out buyers and do marketing. Each step is difficult."

In the early years of Wolf Zone, he often worked late into the night, occasionally doubling up as tailor.

Wolf Zone works on a "light asset operation" business model that involves outsourcing most production and transportation requirements. It's an approach that helps the company focus on its core areas of design, marketing and distribution.

"It's been tested as the best business model and many Western designer brands like Armani and Versace are working that way," he says.

It has also led the company to set up more direct-sale shops and increase investment in logistics and factories.

Being a mid- to high-level range of men's clothing, Wolf Zone competes well with Western brands such as Replay, Diesel and Energy. The price of a Wolf Zone pair of jeans ranges from 500 yuan to 3,000 yuan, depending on the fabrics and prints.

China's creative industry is still growing, with a market that seems more interested at present in fast fashion rather than fashion as art that reinvigorates the cultural beauty of the past.

But, says Liu, a brand such as Wolf Zone, which targets a small group of people, doesn't want to compromise quality and brand image to simply pursue higher profit.

"It's about whether you have a long-term vision," he says.

lvchang@chinadaily.com.cn

(China Daily 02/03/2013 page4)

久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    精品一区二区三区免费| 蜜臀va亚洲va欧美va天堂| 一本一本久久a久久精品综合麻豆| 综合久久综合久久| 色老汉一区二区三区| 一区二区三区精品在线观看| 欧美伦理影视网| 久久99蜜桃精品| 国产欧美日本一区二区三区| 99久久精品国产一区| 一区二区三区美女视频| 在线电影国产精品| 国内久久婷婷综合| **性色生活片久久毛片| 欧美性xxxxxx少妇| 久久99国产精品久久| 中文av一区特黄| 欧美日韩在线电影| 国内精品自线一区二区三区视频| 国产欧美va欧美不卡在线| 色美美综合视频| 奇米888四色在线精品| 久久久久久久久久美女| 色综合天天狠狠| 日本不卡一区二区三区高清视频| 国产亚洲欧美日韩俺去了| 色婷婷av一区二区三区gif| 亚洲欧洲国产日本综合| 欧美在线综合视频| 精品夜夜嗨av一区二区三区| 国产精品免费av| 在线播放中文一区| 国产成人精品免费| 亚洲成国产人片在线观看| 久久久久久久久久久久久女国产乱| 99久免费精品视频在线观看| 水野朝阳av一区二区三区| 欧美老肥妇做.爰bbww| 国产91色综合久久免费分享| 亚洲高清三级视频| 国产欧美一区二区在线观看| 欧美色图天堂网| 国产精品中文有码| 一区二区免费在线| 久久久久国产精品人| 欧美亚洲综合网| 免费的国产精品| 综合在线观看色| 久久日韩精品一区二区五区| 91国产丝袜在线播放| 国产一区二区看久久| 亚洲国产日日夜夜| 久久久久久一级片| 91麻豆精品国产自产在线观看一区 | 日本精品视频一区二区| 国产一区在线看| 午夜欧美电影在线观看| 国产精品你懂的在线欣赏| 日韩一区二区电影| 91传媒视频在线播放| 东方aⅴ免费观看久久av| 美女视频一区二区三区| 夜夜精品视频一区二区| 国产欧美一区二区在线观看| 日韩美女一区二区三区| 欧美视频中文字幕| 成人性生交大片免费| 麻豆精品视频在线| 亚洲成人动漫在线观看| 亚洲视频一区在线观看| 51精品视频一区二区三区| 91女人视频在线观看| 国产精品18久久久| 久久久精品一品道一区| 欧美精选一区二区| 色婷婷综合激情| 成人免费黄色大片| 国产乱码字幕精品高清av | 日韩欧美不卡在线观看视频| 日本黄色一区二区| 波多野结衣一区二区三区| 国模冰冰炮一区二区| 美国十次综合导航| 欧美成人乱码一区二区三区| 制服视频三区第一页精品| 欧美在线观看18| 色爱区综合激月婷婷| 91丨九色丨国产丨porny| 处破女av一区二区| 国产精品一二三四五| 久久99精品国产麻豆婷婷洗澡| 日韩高清国产一区在线| 亚洲六月丁香色婷婷综合久久 | 欧美亚洲尤物久久| 97久久精品人人做人人爽| 成人精品电影在线观看| 成人深夜视频在线观看| 国产宾馆实践打屁股91| 国产成a人亚洲| 成人免费三级在线| av电影在线观看完整版一区二区| 国产成人福利片| 成人午夜免费视频| 成人理论电影网| 成人性色生活片| 91女厕偷拍女厕偷拍高清| 91激情五月电影| 欧美亚洲免费在线一区| 欧美在线一二三| 欧美在线视频你懂得| 欧美日本一区二区在线观看| 日韩欧美在线123| 激情久久五月天| 国产精品夜夜爽| 福利91精品一区二区三区| 菠萝蜜视频在线观看一区| 99久久伊人精品| 在线观看91精品国产入口| 欧美日韩免费高清一区色橹橹| 欧美日韩高清在线播放| 91精品国产高清一区二区三区蜜臀| 欧美一级搡bbbb搡bbbb| 久久只精品国产| 国产精品色哟哟网站| 亚洲精品免费在线播放| 五月天欧美精品| 久久av资源站| 成人动漫一区二区在线| 色国产精品一区在线观看| 欧美精品亚洲二区| 精品国产乱码久久久久久牛牛| 久久精品视频在线免费观看| 久久精子c满五个校花| 国产精品成人一区二区三区夜夜夜 | 亚洲第一成人在线| 美国一区二区三区在线播放| 高清成人免费视频| 91传媒视频在线播放| 欧美第一区第二区| 国产精品的网站| 石原莉奈在线亚洲二区| 国产一区二区免费看| 91啦中文在线观看| 欧美一区二区三区四区五区| 国产性做久久久久久| 亚洲综合一区在线| 久久国产精品第一页| 99在线精品一区二区三区| 欧美人与性动xxxx| 国产午夜精品一区二区三区视频 | 亚洲国产aⅴ天堂久久| 国精产品一区一区三区mba视频| 成人免费不卡视频| 91精品久久久久久久久99蜜臂| 国产日韩在线不卡| 亚洲成av人片观看| 国产精品中文字幕日韩精品| 欧美性欧美巨大黑白大战| 欧美精品一区在线观看| 一区二区三区在线免费播放| 九九热在线视频观看这里只有精品| 成人国产精品免费观看动漫 | 日韩美女一区二区三区四区| 最近日韩中文字幕| 久久精品国产精品亚洲综合| 91在线精品秘密一区二区| 欧美一区二区三级| 亚洲色大成网站www久久九九| 天天av天天翘天天综合网| 国产成人免费网站| 欧美精品久久99| 中文字幕一区av| 久草精品在线观看| 欧美亚洲综合在线| 国产精品女主播av| 久久黄色级2电影| 色偷偷成人一区二区三区91 | 精品国产1区2区3区| 一区二区在线看| 国产精品小仙女| 911精品国产一区二区在线| 国产精品福利一区二区| 久久国内精品自在自线400部| 欧美性xxxxxxxx| 中文字幕亚洲在| 国产精品18久久久久久久久久久久| 欧美日韩精品免费| 中文字幕日韩欧美一区二区三区| 九色综合国产一区二区三区| 国产精品18久久久久久久网站| 欧美乱妇15p| 亚洲精选免费视频| 国产成人日日夜夜| 日韩欧美国产1| 亚洲444eee在线观看| 成人综合婷婷国产精品久久蜜臀 | 亚洲一区二区欧美日韩 | 91免费视频观看| 欧美精品一区二区蜜臀亚洲| 亚洲成人自拍网|